Advice Line with Lyndon Cormack of Herschel Supply Co.

Advice Line with Lyndon Cormack of Herschel Supply Co.

Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.

Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48.

Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023.


This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(804)

Clif Bar: Gary Erickson (2018)

Clif Bar: Gary Erickson (2018)

We're taking a break for the holidays, so we bring you this favorite from the last year: Clif Bar. Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was an ...

1 Jan 201830min

Live Episode! The Home Depot: Arthur Blank

Live Episode! The Home Depot: Arthur Blank

In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpectedly fired. The next year, they conceived...

28 Des 201732min

Patagonia: Yvon Chouinard (2016)

Patagonia: Yvon Chouinard (2016)

We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over d...

25 Des 201726min

LearnVest: Alexa von Tobel

LearnVest: Alexa von Tobel

When Alexa von Tobel was just 14, her father passed away unexpectedly, leaving her mother to manage the family's finances. The tragedy made Alexa determined to understand money – and help others plan ...

18 Des 201739min

Live Episode! Black Entertainment Television: Robert Johnson

Live Episode! Black Entertainment Television: Robert Johnson

In 1979, Robert Johnson was a lobbyist for the burgeoning cable industry. That's when he got an idea for a channel called Black Entertainment Television. He started small, just a few hours of programm...

14 Des 201740min

Tom's Of Maine: Tom Chappell

Tom's Of Maine: Tom Chappell

In 1970, Tom Chappell took out a $5000 loan to launch a natural products company called Tom's of Maine. Working out of a warehouse in Kennebunk, Maine, he created soaps, shampoos, and toothpaste free ...

11 Des 201736min

Zumba: Beto Perez & Alberto Perlman (January, 2017)

Zumba: Beto Perez & Alberto Perlman (January, 2017)

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, the...

4 Des 201740min

Framebridge: Susan Tynan

Framebridge: Susan Tynan

Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. She got her idea after experiencing sticker shock at her local frami...

27 Nov 201757min

Populært innen Business og økonomi

dine-penger-pengeradet
stopp-verden
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
lydartikler-fra-aftenposten
finansredaksjonen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengepodden-2
morgenkaffen-med-finansavisen
rss-markedspuls-2
livet-pa-veien-med-jan-erik-larssen
lederpodden
okonomiamatorene
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen
flypodden
shifter