Advice Line with Lyndon Cormack of Herschel Supply Co.

Advice Line with Lyndon Cormack of Herschel Supply Co.

Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.

Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48.

Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023.


This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(805)

Framebridge: Susan Tynan

Framebridge: Susan Tynan

Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. She got her idea after experiencing sticker shock at her local frami...

27 Nov 201757min

Ben & Jerry's: Ben Cohen And Jerry Greenfield

Ben & Jerry's: Ben Cohen And Jerry Greenfield

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey C...

20 Nov 201756min

Instagram: Kevin Systrom & Mike Krieger (2017)

Instagram: Kevin Systrom & Mike Krieger (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Instagram. Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that cra...

13 Nov 201731min

Eileen Fisher: Eileen Fisher

Eileen Fisher: Eileen Fisher

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within t...

6 Nov 201746min

Chipotle: Steve Ells

Chipotle: Steve Ells

In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough m...

30 Okt 201750min

Burton Snowboards: Jake Carpenter

Burton Snowboards: Jake Carpenter

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded a...

23 Okt 201745min

Bumble: Whitney Wolfe

Bumble: Whitney Wolfe

At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. T...

16 Okt 201741min

Teach For America: Wendy Kopp

Teach For America: Wendy Kopp

In 1989, college senior Wendy Kopp was trying to figure out how to improve American public schools. For her senior thesis, she proposed creating a national teaching corps that would recruit recent col...

9 Okt 201743min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
finansredaksjonen
okonomiamatorene
lederpodden
lydartikler-fra-aftenposten
rss-markedspuls-2
rss-sunn-okonomi
rss-impressions-2
rss-fa-makro
rss-andelige-tanker-med-camillo