395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely. Impressive resume, right? Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision. Listen to Nathan and Emma discuss: How she first met and started working with Kris Jenner Pitching the Good American business idea to Khloe Kardashian ​​ The key to the Kardashian/Jenner staying power Why the power of inclusivity led to the success of SKIMS Finding a better plant-based cleaning solution with Safely How she became a shark on ABC’s Shark Tank Her role as chairwoman of Fifteen Percent Pledge And much more marketing and product advice for founders… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Episoder(586)

59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

PAX Labs is changing the way we look at smoking. The beautiful elegance of the product is restoring luxury to the vaping world. But, developing a product that essentially sold itself for the first two...

23 Sep 201544min

58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues.  YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen.  Phan has makeup ...

15 Sep 201525min

57: How to Make Your App go Viral with Rameet Chawla

57: How to Make Your App go Viral with Rameet Chawla

Founder of Fueled and the Fueled Collective, Rameet Chawla, explains what it takes to consistently build the finest mobile apps, defines the Viral Coefficient and reveals how his need to be creative a...

10 Sep 201539min

56: The Foundr Incubator (Business Breakdown) with Derric Haynie & Mathew Michalewicz

56: The Foundr Incubator (Business Breakdown) with Derric Haynie & Mathew Michalewicz

A couple of months ago we sent an invitation to all the readers of our weekly newsletter. We asked if there was anyone who would like to have a one-on-one with tried and true entrepreneurial professio...

2 Sep 20151h 43min

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the ...

25 Aug 201526min

54: What I Learnt From Interviewing Richard Branson

54: What I Learnt From Interviewing Richard Branson

In this weeks episode, Nathan goes through in detail the steps he took to interview Sir Richard Branson for a Foundr Magazine front cover story and what he learnt from the whole process.   If you woul...

16 Aug 201517min

53: From Monk to Transforming the Lives of Millions Through Meditation, The Headspace Story with Andy Puddicombe

53: From Monk to Transforming the Lives of Millions Through Meditation, The Headspace Story with Andy Puddicombe

The trials of starting a business—even if you forget, for a moment, the typical travails of day-to-day living—often overwhelm entrepreneurs. Late nights, endless work, big choices, and extreme uncerta...

5 Aug 201544min

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has expe...

3 Aug 201554min

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