Should you trust your gut?
Nudge3 Mar 2025

Should you trust your gut?

Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports, and investing. You’ll learn: Why gut instinct can beat data-driven decisions (feat. insights from Gerd Gigerenzer). How firefighters, CEOs, and handball players make better choices under pressure. The dangers of overthinking—why too much time can worsen decisions (feat. 2004 golf study). Why simple rules predict outcomes better than complex models (feat. Wimbledon & NFL studies). --- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Gerd’s book Smart Management: https://mitpress.mit.edu/9780262548014/smart-management/ --- Sources: Baum, J. R., & Wally, S. (2003). Strategic decision speed and firm performance. Strategic Management Journal, 24(11), 1107–1129. Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. DeMiguel, V., Garlappi, L., & Uppal, R. (2009). Optimal versus naive diversification: How inefficient is the 1/N portfolio strategy? The Review of Financial Studies, 22(5), 1915–1953. Dörfler, V., & Eden, C. (2017). Becoming a Nobel Laureate: Patterns of a journey to the highest level of expertise. AoM 2017: 77th Annual Meeting of the Academy of Management, Atlanta, GA, August 4-8. Easterbrook, G. (2010). TMQ’s annual bad predictions review. ESPN. Eslam sdt Henry. (2018). Best football trick world cup 2006 Jens Lehmann [Video]. YouTube. https://youtu.be/LRAOEWAbO00 Johnson, J., & Raab, M. (2003). Take the first: Option-generation and resulting choices. Organizational Behavior and Human Decision Processes, 91(2), 215–229. Klein, G. A. (1999). Sources of power: How people make decisions. MIT Press. Reb, J., Luan, S., & Gigerenzer, G. (2024). Smart management: How simple heuristics help leaders make good decisions in an uncertain world. The MIT Press. Serwe, S., & Frings, C. (2006). Who will win Wimbledon? The recognition heuristic in predicting sports events. Journal of Behavioral Decision Making, 19(4), 321–332. https://doi.org/10.1002/bdm.530 West, D. C., Acar, O. A., & Caruana, A. (2020). Choosing among alternative new product development projects: The role of heuristics. Psychology & Marketing, 37(12), 1719–1736. https://doi.org/10.1002/mar.21397

Episoder(284)

#36: Find the right audience | With Rand Fishkin

#36: Find the right audience | With Rand Fishkin

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#35: How to get your side hustle off the ground

#35: How to get your side hustle off the ground

Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff...

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#34: The Psychology of Price | Part Two

#34: The Psychology of Price | Part Two

How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we e...

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#33: The Psychology of Price | Part One

#33: The Psychology of Price | Part One

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind p...

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#32: 6 discriminatory mistakes most hiring managers make

#32: 6 discriminatory mistakes most hiring managers make

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder o...

14 Jun 202027min

#31: SaaS Startups: 8 Hacks To Grow Your Brand

#31: SaaS Startups: 8 Hacks To Grow Your Brand

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the l...

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#30: The science behind great adverts

#30: The science behind great adverts

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...

18 Mai 202027min

#29: Why first impressions matter

#29: Why first impressions matter

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling autho...

4 Mai 202015min

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