Culture Over Tactics: Richard Cogswell’s Formula for Sales Success

Culture Over Tactics: Richard Cogswell’s Formula for Sales Success

Request A Customized Workshop For Your Company In this episode of "Negotiate Anything," Kwame Christian engages in a compelling conversation with Richard Cogswell, author of "The Cultural Sales Leader: Sustaining People, Attaining Results." Richard shares insights from his book, drawing from his extensive experience in sales leadership across the Asia Pacific region. He emphasizes the importance of culture within sales teams, explaining how effective leadership goes beyond mere tactics to foster an environment where teams can thrive. Listeners will gain an understanding of how to align sales strategies with organizational culture to achieve lasting success. What will be covered: Richard Cogswell's journey and career insights in the payments, data, and technology industry. The significance of culture in transforming sales teams for long-term success. Challenges and solutions in sales leadership, including dealing with high performers and aligning cross-functional teams. Connect with Richard Cogswell www.richardcogswell.com Buy the book: The Cultural Sales Leader: Sustaining People, Attaining Results Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Episoder(1770)

Stop Trying to Be Right. Start Trying to Be PERSUASIVE

Stop Trying to Be Right. Start Trying to Be PERSUASIVE

If you think you’re logical in conflict, think again—your brain is quietly sabotaging you.In this masterclass episode, we unpack the hidden psychology of bias and how it shapes every difficult convers...

10 Mar 59min

The Only Way to Get the Truth Without Being Confrontational - With  Michael Reddington

The Only Way to Get the Truth Without Being Confrontational - With Michael Reddington

Stop Accusing People of Lying. There’s a Better Way to Get the Truth. What if I told you that most "gotcha" moments in a negotiation are actually failures of leadership? In this episode, Mike Red...

9 Mar 1h 19min

Why Leaders Fail (and How to Become the One People Respect)

Why Leaders Fail (and How to Become the One People Respect)

What makes someone inspiring instead of infuriating—and can you learn the difference? In this masterclass edition of Negotiate Anything, Kwame Christian brings together three elite leaders—a Columbia...

8 Mar 1h 13min

Win Yourself First — Then Win the Deal

Win Yourself First — Then Win the Deal

What if the key to winning negotiations isn’t pushing harder—but designing better conversations? In this masterclass edition of Negotiate Anything, three expert voices challenge the way we think abou...

7 Mar 1h 25min

THIS Is Why You Struggle to Change — And What to Do Instead

THIS Is Why You Struggle to Change — And What to Do Instead

Request A Customized Workshop For Your Company⁠: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, KJ Lavan, neuroscience growth expert and CEO of KJL International,...

6 Mar 49min

The 8 Personas of a Toxic Boss: Which One Is Yours? With Dr. Laura Hambley

The 8 Personas of a Toxic Boss: Which One Is Yours? With Dr. Laura Hambley

What happens at work doesn’t stay at work. It follows you home, ruins your sleep, and drains your energy. In this episode, Dr. Laura Hambley, a leading organizational psychologist, reveals the alar...

5 Mar 35min

Stop Chasing Investors — Make Them Chase You

Stop Chasing Investors — Make Them Chase You

What if the difference between getting funded and getting ignored comes down to how you negotiate? In this masterclass edition of Negotiate Anything, two seasoned investors reveal what it really take...

4 Mar 1h 6min

“Just Believe in Yourself” is a LIE: The Hidden Mechanics of Confidence

“Just Believe in Yourself” is a LIE: The Hidden Mechanics of Confidence

Request A Customized Workshop For Your Company⁠ In this enlightening episode of Negotiate Anything, host Kwame Christian welcomes David Hulman, the founder of Self Belief Chief, to discuss the pivota...

3 Mar 1h 4min

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