#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Deflect Product Questions Early: When a prospect asks about your product upfront, redirect by asking what’s happening in their business that made them look in the first place. Avoid the trap of leading with features. Reduce Technical Objections: If a prospect fixates on a small technical blocker, refocus on the bigger business problem. Aligning on major pain points can make minor technical concerns less of a deal-breaker. Dig Beyond Surface Problems: Low win rates aren’t the real problem. The true impact is missing revenue targets, losing reps, or struggling to hit quota. Always tie issues to business consequences. Identify the Root Cause Before Solving: Before proposing solutions, confirm the real problem, its impact, and the root cause. Then present your solution in a way that connects all three. KEENAN'S PATH TO PRESIDENTS CLUB: CEO @ A Sales Growth Company Author of Gap Selling VP of Sales @ 2Wire VP of Sales @ Avaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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Episoder(643)

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

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#600 - Prospect Says “We’re Doing This In-House” You’ll Say…

#600 - Prospect Says “We’re Doing This In-House” You’ll Say…

Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to bui...

18 Aug 36min

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales ...

13 Aug 34min

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

Stop letting raw CRM data gather dust while you scramble to find high-intent prospects. In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelli...

11 Aug 58min

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo video...

6 Aug 33min

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks...

4 Aug 19min

Introducing: The 30MPC Enablement Program

Introducing: The 30MPC Enablement Program

Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement Most sales training programs are an absolute waste of time. A trainer shows up, sprays a bunch of theoretical ...

3 Aug 5min

#595 - 6 Ways You're Killing Your Own Discovery Calls

#595 - 6 Ways You're Killing Your Own Discovery Calls

You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo. In this episode, Jen Allen-Knuth breaks down her exact playbook, including: 📉 The 6 lethal ...

30 Jul 29min

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