Building a Fitness Franchise w/ Brandon Cullen, Anders Varner, Doug Larson, and Travis Mash #788

Building a Fitness Franchise w/ Brandon Cullen, Anders Varner, Doug Larson, and Travis Mash #788

Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon's grit landed him a spot in the New York Rangers' minor league system. But when a career-ending concussion shattered his hockey dreams, everything he'd worked for disappeared overnight.

Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed: one focused on aging athletically without the distractions of gimmicks or trends. He knew firsthand the power of structured training and wanted to bring that same purpose to others looking for more than just a "workout."

Teaming up with fellow pro hockey player Kirk Dewaele, Brandon's first venture was a CrossFit gym, but they quickly saw a gap in the market for a structured, strength-based system. This insight led to MADabolic: a strength-driven gym built on precision, consistency, and science-backed programming, delivering real results for those who crave more. It was about giving people a place to train like athletes, with a methodical focus that cuts through the noise of fitness fads.

"Cardio will keep you alive but Strength Training allows you to thrive," Brandon explains. "Strength complements and enhances every aspect of your life." For him, MADabolic is more than a business, it's a mission to build strength, confidence, and a relentless drive for better in everyone who walks through the door, no matter where they start.

Work With Us: Arétē by RAPID Health Optimization

Links:

Brandon Cullen on LinkedIn

Anders Varner on Instagram

Doug Larson on Instagram

Coach Travis Mash on Instagram

Episoder(1308)

The Truth About Energy Drinks w/ Flavia Pereira, Anders Varner, Doug Larson, and Travis Mash #811

The Truth About Energy Drinks w/ Flavia Pereira, Anders Varner, Doug Larson, and Travis Mash #811

Flavia is a passionate CISSN nutrition coach, full-time Exercise & Sport Science faculty member, and beach volleyball strength & nutrition coach. She has been teaching and coaching for the past 18 yea...

20 Aug 202547min

Physiology Friday: How to Build a Killer Cardiovascular System w/ Dr. Mike T. Nelson, Anders Varner, Doug Larson, and Travis Mash

Physiology Friday: How to Build a Killer Cardiovascular System w/ Dr. Mike T. Nelson, Anders Varner, Doug Larson, and Travis Mash

In today's episode of Barbell Shrugged, Anders Varner, Doug Larson, and Travis sit down with Anders coach, Dr. Mike T. Nelson. For those that have followed the show, you know Anders has been in pursui...

15 Aug 202552min

When to Make Changes to Your Training w/ Anders Varner, Doug Larson, and Travis Mash #810

When to Make Changes to Your Training w/ Anders Varner, Doug Larson, and Travis Mash #810

The crew breaks down how to know when it's time to pivot your training. From bodybuilding and Olympic lifting to CrossFit, strongman, and martial arts, they share what decades under the bar have taugh...

13 Aug 202551min

Physiology Friday:  [Immune System] Why Optimal Nutrition Starts with the Immune System w/ Anders Varner, Doug Larson, Coach Travis Mash and Dan Garner

Physiology Friday: [Immune System] Why Optimal Nutrition Starts with the Immune System w/ Anders Varner, Doug Larson, Coach Travis Mash and Dan Garner

In this Episode of Barbell Shrugged: What is the immune system Why the immune system is responsible for building muscle How gut health impacts the immune system Understanding recovery and its impact ...

8 Aug 202556min

Protein and Amino Acids to Become Combat Ready w/ Dr Jess Gwin, Anders Varner, Doug Larson, and Travis Mash #809

Protein and Amino Acids to Become Combat Ready w/ Dr Jess Gwin, Anders Varner, Doug Larson, and Travis Mash #809

Dr. Jess Gwin is a PhD in Nutritional Science and post-doctoral fellowship focused on muscle physiology and protein metabolism. Researcher in protein/essential amino acids (EAAs) nutrition, muscle pre...

6 Aug 202553min

Physiology Friday: [Blood Sugar] The Most Optimal Way to Control Blood Sugar w/ Anders Varner, Doug Larson, Coach Travis Mash and Dan Garner

Physiology Friday: [Blood Sugar] The Most Optimal Way to Control Blood Sugar w/ Anders Varner, Doug Larson, Coach Travis Mash and Dan Garner

In this Episode of Barbell Shrugged: What to look for in lab work about your glucose levels What Doctors will not tell you about your glucose levels How to know if you are pre-pre-diabetic Why normal...

1 Aug 202558min

Physiology Friday: [Gut Health] The Epicenter of Health Optimization w/ Anders Varner, Doug Larson, Coach Travis Mash and Dan Garner Barbell Shrugged

Physiology Friday: [Gut Health] The Epicenter of Health Optimization w/ Anders Varner, Doug Larson, Coach Travis Mash and Dan Garner Barbell Shrugged

In this Episode of Barbell Shrugged: Why the gut is so important for optimal health. What causes poor gut health and how to avoid it How important is a stool sample to find potential hidden stressors...

25 Jul 202545min

SORINEX: LEGENDARY STRENGTH TRAINING W/ BERT SORIN, ANDERS VARNER, DOUG LARSON, AND COACH TRAVIS MASH BARBELL SHRUGGED #592

SORINEX: LEGENDARY STRENGTH TRAINING W/ BERT SORIN, ANDERS VARNER, DOUG LARSON, AND COACH TRAVIS MASH BARBELL SHRUGGED #592

Bert and his wonderful wife Lesley are the proud parents of three children. Bert and his family, a family rooted in strength, have been entrenched in the human performance world for as far back as he ...

23 Jul 20252h 17min

Populært innen Helse

fastlegen
lydartikler-fra-aftenposten
rss-gukild-johaug
hvordan-har-du-det-mann
psykodrama
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
rss-garne-damer
leger-om-livet
morten-ramm-lar-kakla-ga-til-du-sovner
foreldreradet
bak-fasaden-en-reise-i-livet-med-sykepleier-ine
rss-sunn-okonomi
rss-lopedrommen
klimaks
hormonelle-frida
helsetipspodden
hjernesterk
g-punktet
sinnsyn
rss-kunsten-a-leve