Episode 104: Building And Scaling A Global Marketing Function On A Budget

The latest episode of Climb In Consulting is taken from our very first Bristol and Bath Marketing Mixer, where Kevin Matthews, global head of marketing at Deminor, topped the bill. What should you do now that in person events are an option? Should you run them, should you not, and if you do, how can you make the most of them? Now you may not expect this as a digital marketing agency, but we are big fans of in-person events. When they’re done properly. Sadly, too often they’re treated as a one off and not considered as part of a consultancy’s broader marketing strategy. If you take this approach they become hugely expensive and ultimately limit the ROI that you can generate. So what should you do instead? Well this episode is an example of exactly what you should be doing if you are choosing to run in person events and how you can repurpose these events as part of your broader digital marketing activity. This presentation was recorded at our recent Bristol and Bath marketing mixer, and we’re bringing it to you here as a podcast. With decades of experience building marketing functions for boutique professional services business with global ambitions, Kevin knows exactly what to focus on to deliver maximum return for investment. In this conversation you’ll hear Kevin’s brilliant step by step guide to building the marketing function for your consultancy, what you should be focusing on, and the pitfalls to look out for on that journey, including: - Where to start and the common mistakes that new Heads of Marketing make when they go in to a professional services business - How he engages colleagues internally to help drive his firm’s marketing and generate the great content he needs to grow their reach. - And why CSR is a key focus for him and how he’s been able to maximise its marketing benefits for both the firms he’s worked for and the communities he’s worked in. Whether you’re a Head of Marketing who needs to create an impact on a limited budget, or you’re a partner, responsible for marketing in your firm, Kevin’s talk will give you plenty of food for thought. Get to know Kevin a little better: https://www.linkedin.com/in/kevinrmatthews/ Find out more about Deminor: www.deminor.com/en Mic for reference: https://www.amazon.co.uk/gp/product/B093L9GJG8/ref=ppx_yo_dt_b_asin_title_o02_s00?ie=UTF8&psc=1