On the Platform13 Mar 2019

Why SMBs matter: Market relevance (Part 1)

Often seen as one group, SMBs are anything but. To win their business, platform companies must understand SMBs' variety – and different digital needs. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal for Accenture and Shannon Kinney, founder and Client Success Officer, Dream Local Digital, unpack the hugely diverse SMB landscape and focus on how platform companies can provide the digital solutions these companies crave. In this podcast, you'll learn about the incredible nature of the SMB sector and characteristics of the different companies that make it up. These are essential insights for platform companies seeking to tap into the world of opportunity SMBs represent. It's a tough market to serve well. SMBs are inundated with sales pitches and they have increasingly limited time to respond. Platforms need to make sure that their signals can cut through the noise. And with 80% of SMBs yet to take advantage of digital tools, engaging with them effectively is essential. Read more about our capabilities here: https://www.accenture.com/us-en/software-and-platform-essentials

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