App Marketing by App Masters8 Mar 2025

Bootstrapping a Puzzle App to 10M+ Installs

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).

Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive growth.

In this episode, Nico will share his unconventional approach to creating standout products, offering indie developers actionable insights on designing, refining, and scaling apps. Whether you're looking to enhance user engagement or streamline your product strategy, this is a conversation you won’t want to miss!

You will discover:

-The challenges and triumphs of building a successful indie app

-How to craft a great product experience that drives growth

-Strategies to shorten the time to reach “AHA Moment” for users

Learn More:

https://apps.apple.com/us/app/21moves-cube-puzzle-solver/id1533263247

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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