129: Cole Strauss – Being the Easiest Company to Deal With

129: Cole Strauss – Being the Easiest Company to Deal With

Guest: Cole Strauss

Guest Bio:

Leading the Texas region at igus Inc., I focus on nurturing customer relationships and driving new business development through strategic leadership and industrial sales acumen. My role involves guiding our sales force, negotiating high-value contracts, and ensuring our mission of being the easiest company to deal with is realized with every customer interaction. I am currently transitioning into the National Sales Manager role for Chainflex Cables, effective January 2025.

I hold an Engineering degree from Texas State University and an MBA from UT Permian Basin. Before joining Igus, I worked for John Deere, Continental Automotive, and Vehicle Monitor Corporation, gaining experience in manufacturing, engineering, and sales.

I live in San Antonio, TX with my wife, Kelsie, our son, Beckett, and our two dogs Lady and Cleo. I spend most of my free time with family and friends but also spend some alone as an avid outdoorsman who appreciates the relaxation only the woods can offer.

Key Points:

Role & Background:

Cole is the new National Sales Manager for Igus, Inc., a role he has held for 14 days. He has an engineering degree from Texas State University and an MBA from the University of Texas Permian Basin. Before his current role, Cole worked as a manufacturing engineer and transitioned into sales at Igus, Inc over the last four and a half years. He started as a Territory Sales Manager and later became a Regional Manager.

Company Mission:

Igus's mission is to be "the easiest company to deal with" in every customer interaction. This is central to their customer service philosophy. Cole explains that being easy to deal with involves being responsive, providing reliable support, and ensuring customers receive solutions, even if those solutions come from other departments. It’s about building trust and being an advisor, not just a salesperson.

Strategic Partnerships:

Cole plans to grow sales revenue through both external and internal strategic partnerships. External partnerships include working with distributors and catalog houses, while internal partnerships focus on better alignment between outside and inside sales teams to improve customer service and product offerings.

Sales Philosophy:

Igus aims to sell on the value of their products, even if they are priced higher than competitors. Cole emphasizes showing customers the long-term cost savings through product durability and fewer replacements. Changing the mindset of outside salespeople from focusing on immediate low cost to emphasizing lifetime costs and return on investment is key.

Sales Team Management:

Cole prioritizes attitude over experience when hiring. He believes a good attitude is more important than technical experience because the right attitude leads to success in the sales process. He values teamwork, with a focus on communication and ownership within the team, helping people take the next step in their careers.

Hiring Process:

When hiring, Cole looks for candidates with the right attitude and a basic mechanical background. He emphasizes finding people who are reliable, accountable, and have a strong work ethic. He also uses personal referrals to assess candidates' true character.

Challenges in Sales Management:

Cole acknowledges that managing a large sales team (about 50 territory managers) means dealing with many problems simultaneously. His engineering background helps him troubleshoot and find solutions without panicking, ensuring that issues are resolved efficiently while balancing internal and external needs.

Work-Life Balance:

Cole mentioned the challenge of managing a team while balancing work and personal life, sharing a humorous anecdote about how he sometimes struggles to "turn off" his problem-solving mindset even at home.

Guest Links:

LinkedIn: https://www.linkedin.com/in/cole-strauss-igus/

About Salesology®: Conversations with Sales Leaders

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If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

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Episoder(151)

071:  Lori Lyons - Igniting Your Business!

071: Lori Lyons - Igniting Your Business!

Guest: Lori Lyons   Guest Bio: Lori is the CEO of Igniting Your Business, a marketing strategist, website designer, and coach who shows entrepreneurs how to get more leads, and more clients and make more money with a captivating digital and website presence. Lori teaches business owners to “Make Their Marketing Simple” through her individual coaching, group programs, and intimate cohorts. She is a sought-after speaker, media guest, and host of the podcast The Encore Entrepreneur where she translates the complicated side of “marketing speak” into simple everyday language for her audiences.   Guest Links: Messy Marketing Mistakes Business Owners Make That Are Costing Time and Money     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

27 Nov 202335min

070: Luis Báez – Be Your Authentic Self

070: Luis Báez – Be Your Authentic Self

Guest: Luis Báez   Guest Bio: Luis Báez is a Sales Enablement Strategist and Sales Consultant dedicated to serving online business owners including consultants, coaches, B2B startups and SaaS companies. With over 14 years of experience in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across digital advertising, software-as-a-service, and sustainability — with a revenue impact of over $600 Million to date. Today Luis is Global Director of Revenue Enablement at Deputy, not to mention a published author through the internationally-recognized Madecraft organization. Recently, Luis was named an official Linkedin Instructor averaging 1.2K learners a day! He has also been featured on popular podcasts such as ¿Quién Tú Eres?, The Online Business Show with Tyler McCall and The Heather Sager Show among others. He’s been recruited to work at LinkedIn, Google, Uber, and Tesla, and invited to speak about Leadership and Personal Branding at business schools across the country including Stanford, UC Berkeley, and Bard.   Guest Links: http://luisbaez.com/  http://luisbaez.com/videoask      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

20 Nov 202330min

069: Allan Schroeder – Sales Inside Out

069: Allan Schroeder – Sales Inside Out

Guest: Allan Schroeder   Guest Bio: Currently VP of sales of IOC construction. Retired Army COl with 30 years of service. Former President of an insurance agency and property management company. Small RE investor Founder of two small businesses Help create non for profit to support veterans with PTSD. Eagle 6 Adventures https://www.eagle6adventures.com/    Guest Links: https://www.linkedin.com/in/al-schroeder-36169b11/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

13 Nov 202336min

068: Jonathan Salk – Communication and Creating Engagement CORFAC International

068: Jonathan Salk – Communication and Creating Engagement CORFAC International

Guest: Jonathan Salk   Guest Bio: Jonathan Salk is an association/not-for-profit executive for almost 40 years. He has been CEO of CORFAC International for almost 9 years. CORFAC is a global commercial real estate network with 70 offices around the world. Prior to CORFAC Jonathan spent 4 years with the National Association of Realtors, over 18 years with the CCIM Institute and began his career with 7 years at the American Public Works Association.   Guest Links: jonathan@corfac.com http://corfac.com/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

6 Nov 202326min

067: John K. Hearrell – The National Association for the Self-Employed

067: John K. Hearrell – The National Association for the Self-Employed

Guest: John Hearrell   Guest Bio: John K. Hearrell, Vice President of Membership & Affiliate Programs for NASE. John has been affiliated with the National Association for the Self-Employed since 1990. He is responsible for member benefit procurement, benefit compliance, partner marketing, website analytics, and leads marketing. Prior to joining NASE, he Developed sales initiatives for 2,500 health and life insurance agents for the Agency Marketing Group. He implemented target marketing and customer service initiatives to support field agents and field leaders. John oversaw all marketing and lead development for a U.S. insurance provider with $2 billion in annualized premiums. Produced over two million leads per year through various channels including but not limited to internet advertising, direct mail, TV, radio, publications, and inbound/outbound telemarketing. He still supports lead development, but on a much smaller scale. John has been married for over thirty years and has two adult children. He is an avid Scuba Diver and holds a Dive Master certification. On weekends you’ll find him playing a round of golf in North Texas.   Guest Links: NASE membership discount code: NASE2023 Phone: (817) 778-4598 Email: Jhearrell@nase.org https://www.nase.org/become-a-member/member-benefits/benefits-at-a-glance      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

30 Okt 202338min

066: Sean Campbell – Cascading Insights

066: Sean Campbell – Cascading Insights

Guest: Sean Campbell   Guest Bio: Sean Campbell’s company Cascade Insight focuses on B2B Market Research. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts so they’re mutually supportive. He explains “The Age of Narrow” and why it helps consulting firms. He has been working remotely with clients and managing remote teams since 1999. He shares tips and things to avoid in this area.   Guest Links: Email: sean@cascadeinsights.com Website: www.cascadeinsights.com LinkedIn Page: https://www.linkedin.com/in/seancampbell/ Facebook Page: https://www.facebook.com/seanallencampbell/ Twitter Handle: https://twitter.com/sean_campbell      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

23 Okt 202336min

065: Simone Vincenzi – Expert to Authority!

065: Simone Vincenzi – Expert to Authority!

Guest: Simone Vincenzi   Guest Bio: Simone Vincenzi, known as The Experts Strategist, is the co-founder of GTeX, Forbes, and Huffington Post contributor, TEDx speaker, Host of the podcast Explode Your Expert Business, and author of 3 life-changing books. Simone is passionate about turning experts into authorities using his signature EXPLODE YOUR EXPERT BIZ programs. Every year he speaks in front of more than 5,000 business leaders, which includes sharing the stage with Les Brown, Dr John DeMartini, Trent Shelton, and many more. He has also organized over 170 events, including Gary Vee speaking from the York Hall boxing ring, and he is currently speaking on more than 200 stages every year. Following his passion for making an impact on the younger generation, he also partners with the largest youth organizations in the UK, helping them deliver more effective courses and training. Simone cannot live without 3 things: Speaking, basketball, and playing his Didgeridoo.   Guest Links: https://webinarconversionkit.com/cww   Simone’s Ted Talk with Didgerido: https://youtu.be/ay9ZBGviluA     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

16 Okt 202336min

064: Marsha Wilson – Scaling Security & Sales

064: Marsha Wilson – Scaling Security & Sales

Guest: Marsha Wilson   Guest Bio: Marsha Wilson is the CEO and Co-founder of ScaleSec, a SDVOSB and security-first cloud consultancy advising clients who want to run regulated workloads in AWS, Google Cloud, and Azure. Her career has afforded her great opportunities to support clients in the Department of Defense, Energy Sector, Healthcare, and more recently clients looking to optimize and secure their cloud environment. Marsha is married to her co-founder, Aaron, and they have three kids, two cats and one dog. She resides in San Diego, CA.    Guest Links: Website: scalesec.com     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

9 Okt 202328min

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