🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.
The Best One Yet10 Mar 2025

🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.

The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.

The South By Southwest tech-tainment is this week… because the conference biz is booming.

Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return.

Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse.


$TJX $HESAY $LVMUY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1626)

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bottle & sales doubled… It’s Plot Twist Packaging.South Park sna...

28 Jul 202522min

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, and Chris is leading it. Slate’s not just building t...

25 Jul 202525min

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

Live… from Chicago… it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous Vic Theater. Some extra razzle dazzle & sprinkle dinkle — but ...

24 Jul 202531min

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has gi...

23 Jul 202523min

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

Tesla just opened something completely wild: a drive-in movie theater diner / charging station… run by robots.About ½ of all zippers are made by 1 company: YKK… it’s the most international brand on ea...

22 Jul 202523min

🔥 “Hot People Only” — Secret Influencer apps. Colbert’s Last Show. Crypto Week’s Roman Empire.

🔥 “Hot People Only” — Secret Influencer apps. Colbert’s Last Show. Crypto Week’s Roman Empire.

There’s a secret app for influencers to get anything for free… and now we know about it.The reason the Late Show industry is getting canceled? Partly business, partly politics… and partly podcasts.“Cr...

21 Jul 202521min

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

TBOY Live Chicago, July 23rd - tickets on sale here: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsThe Chainsmokers’ music duo launched a VC fund… but their investing secret is the...

18 Jul 202523min

🐟 “CodBar” — David’s fish protein bar. Labubu: Beanie Baby or Barbie? Pittsburgh’s Austin-of-the-East.

🐟 “CodBar” — David’s fish protein bar. Labubu: Beanie Baby or Barbie? Pittsburgh’s Austin-of-the-East.

David, the $725M protein bar brand, dropped its most controversial product yet… Cod fish.Pittsburgh just snagged $90B in AI investments… If all goes to plan, Pitt becomes the Austin of the East.Labubu...

17 Jul 202521min

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