Sharon Ann Murphy, “Investing in Life: Insurance in Antebellum America” (Johns Hopkins UP, 2010)

Sharon Ann Murphy, “Investing in Life: Insurance in Antebellum America” (Johns Hopkins UP, 2010)

Life insurance! The very word sends shivers of excitement down the spine. OK, maybe not . . . but Sharon Murphy‘s book on the development of the life insurance industry in the United States from its infancy in the early republic through its breakthrough as a mass industry during the Civil War might make you change your mind. Deeply researched but also deeply entertaining (really!), Investing in Life: Insurance in Antebellum America (Johns Hopkins University Press, 2010; paperback, 2013) describes how the early pioneers of the insurance industry figured out how to sniff out frauds, figure mortality tables, market themselves to a suspicious population, and tap into middle class hopes and anxieties — especially middle-class Americans reticence about thinking about death (their death, at least). Investing in Life will change what you think about the history of business in the United States. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

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Episoder(1550)

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Tyler Girard, "Financial Inclusion: How an Idea Became a Global Agenda" (Stanford UP, 2026)

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4 Jul 39min

The Tin Man Model of Running a Company Is Rusty

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2 Jul 25min

Kate Bayliss, "Privatising Humanity: How Our Essential Human Needs Became Financial Assets" (Manchester UP, 2026)

Kate Bayliss, "Privatising Humanity: How Our Essential Human Needs Became Financial Assets" (Manchester UP, 2026)

Privatising Humanity: How Our Essential Human Needs Became Financial Assets (Manchester UP, 2026) is the latest book from Dr Kate Bayliss, a Senior Research Fellow in the Department of Economics at...

1 Jul 50min

Juxuan Zhang and Pierre-Yves Donzé, "Entrepreneurs and the Structural Transformation of the Chinese Apparel Industry, 1980–2020" (Journal of Evolutionary Studies in Business, 2026)

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Reinvention in an Era of Volatility

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18 Jun 35min

How Does the Second-Hand Book Business Really Work? with WeBuyBooks Co-Founder Mike Lane

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