Branding Foreign Aid: Soft Power and Popular Attitudes in International Development

Branding Foreign Aid: Soft Power and Popular Attitudes in International Development

Why do international donors brand foreign aid? And what impact does it have on popular attitudes towards them? Join Matthew Winters and Petra Alderman as they talk about soft power, foreign aid branding, and popular attitudes towards USAID and Japan in India, Bangladesh, and Uganda. They discuss whether foreign aid branding works and address several tensions linked to this practice, including branding in the context of unequal North-South power relations and colonial legacies. Matthew Winters is Professor of Political Science at the University of Illinois and a recent holder of the Fulbright-University of Birmingham Distinguished Scholar Award at the International Development Department at the University of Birmingham. Petra Alderman is a Post-Doctoral Research Fellow in Leadership for Inclusive and Democratic Politics at the University of Birmingham and Research Fellow at CEDAR. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Elections, Democracy, Accountability and Representation (CEDAR) based at the University of Birmingham, United Kingdom. Join us to better understand the factors that promote and undermine democratic government around the world and follow us on X (Twitter) at @CEDAR_Bham! Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

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Episoder(1559)

Joe Ngai and Nick Leung, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era" (Scribner, 2026)

Joe Ngai and Nick Leung, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era" (Scribner, 2026)

What’s going on in the Chinese economy? China reported GDP growth of just 4.3% last quarter. Consumption is sluggish, exports are booming, electronics manufacturers and chipmakers are reporting huge p...

30 Jul 56min

Robert Lee Maril, "Hungry Oklahoma: Confronting Poverty and Food Insecurity" (U Oklahoma Press, 2026)

Robert Lee Maril, "Hungry Oklahoma: Confronting Poverty and Food Insecurity" (U Oklahoma Press, 2026)

In Oklahoma, one out of every six residents is poor. One in five children lives in poverty and faces food insecurity. In Hungry Oklahoma: Confronting Poverty and Food Insecurity (U Oklahoma Press, ...

30 Jul 35min

Adam Y. Liu, "Authoritarian Markets: The Politics of China's Banking Explosion" (Cornell UP, 2026)

Adam Y. Liu, "Authoritarian Markets: The Politics of China's Banking Explosion" (Cornell UP, 2026)

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28 Jul 57min

Lana Swartz on Digital Money and Digital Cultures of Money

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27 Jul 1h 24min

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Toby Miller and Joan Pedro Carañana, "Global Sports Go Green—Or Do They?" (Palgrave Macmillan, 2026)

Just how much damage is sport doing to the planet? In Global Sports Go Green—Or Do They? (Palgrave Macmillan, 2026) Toby Miller, Profesor Distinguido at the Instituto Tecnológico de Monterrey, Mexico ...

26 Jul 44min

Andrew Flachs, "Feeding the World as If People Mattered: How Small Farms Produce Value Beyond Yields" (U Arizona Press, 2026)

Andrew Flachs, "Feeding the World as If People Mattered: How Small Farms Produce Value Beyond Yields" (U Arizona Press, 2026)

Backyard gardens flush with cucumbers, tomatoes, and peppers where bees buzz and chickens scratch. Beyond, a forest filled with blackberries and jewelweed. Inspired by childhood memories of his gra...

24 Jul 49min

Systemic, Non-Linear Change Is Today’s Path Forward

Systemic, Non-Linear Change Is Today’s Path Forward

Ilene Fischer is the founder and CEO of Sophia Network, where she guides executive leaders through the turbulence of disruptive change, mergers, reorganizations, and breakthrough innovations – applyin...

23 Jul 27min

J. W. Mason and Arjun Jayadev, "Against Money" (U Chicago Press, 2026)

J. W. Mason and Arjun Jayadev, "Against Money" (U Chicago Press, 2026)

Money is everywhere in our daily lives. It lurks in the swipe of a card at the grocery store, in looming student-loan debts, in the prices of things we want, and in our subconscious navigation of th...

19 Jul 1h 12min

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