đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.
The Best One Yet17 Mar 2025

đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

5 Hour Energy owns 90% of the market
 which is why this energy shot got sued.

The company behind Pokemon Go got bought by Saudi Arabia
 because tech is more valuable than content.

The hottest trend in entrepreneurship? Mature, boring industries
 we explain why boring is booming.

Plus, on St. Paddy’s Day, Wall Street tends to get lucky.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Submit a shoutout or fact: https://tboypod.com/shoutouts


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1652)

🍣 “Miso Pilates” — Nobu’s hospitality empire. ChatGPT-5’s therapist. Crocs vs Stocks. +Labubu Raves.

🍣 “Miso Pilates” — Nobu’s hospitality empire. ChatGPT-5’s therapist. Crocs vs Stocks. +Labubu Raves.

Michelin-star restaurant Nobu now has 42 hotels
 and it’s got pilates studios too?ChatGPT-5 is being called the biggest development in AI history
 the latest version is more therapist-like.The stock m...

11 Aug 202522min

đŸ‘©â€â€ïžâ€đŸ’‹â€đŸ‘šđŸ‘©â€â€ïžâ€đŸ’‹â€đŸ‘š “Bring a Friend” — Hinge’s double-date. Netflix’s fake K-Pop band. Golf’s profit puppy.

đŸ‘©â€â€ïžâ€đŸ’‹â€đŸ‘šđŸ‘©â€â€ïžâ€đŸ’‹â€đŸ‘š “Bring a Friend” — Hinge’s double-date. Netflix’s fake K-Pop band. Golf’s profit puppy.

The #1 movie on Netflix is also the #1 album on Spotify
 K-Pop Demon Hunters reveals the #1 metric in media.Hinge is defying the dating app downturn
 because women love double dates.Despite rainy summ...

8 Aug 202522min

🌮 “Nothing beats a
” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

🌮 “Nothing beats a
” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

One obscure British airline is surging thanks to a TikTok meme
 Jet2 is self-roasting.Uber stock is 2x higher than their IPO, while Airbnb’s is down
 we found why one’s riding, one’s hiding.The NFL is...

7 Aug 202522min

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

ThredUp stock is up 600% this year
 because Frugal Friendly Finance is winning the trade war.Palantir is named after LOTR, but is it Sauron or Frodo?
 Either way, it’s stock is #1 this year.The Savann...

6 Aug 202522min

đŸ€„đŸ‘” “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

đŸ€„đŸ‘” “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

The hot new networking opportunity
 is playing a 200-year-old Chinese game: Mahjong.Tesla gave Elon the biggest bonus in human history
 during the biggest drop in business history.The NY Post is expan...

5 Aug 202523min

đŸ€“ “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

đŸ€“ “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

Harvard’s biggest profit puppy? Executive Education
 They’re stretching the Crimson to earn some cash.eBay stock is (shockingly) at an all-time high
 Because eBay now tracks “enthusiasm” as an officia...

4 Aug 202522min

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

Skechers launched the 1st shoe built for Apple AirTags
 It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years
 because everything is now design. It’s Tariff Deadline Day...

1 Aug 202522min

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

Uggs’ sales are surging thanks to men
 And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it.The Federal Rese...

31 Jul 202520min

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