đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.
The Best One Yet17 Mar 2025

đŸ„± “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

5 Hour Energy owns 90% of the market
 which is why this energy shot got sued.

The company behind Pokemon Go got bought by Saudi Arabia
 because tech is more valuable than content.

The hottest trend in entrepreneurship? Mature, boring industries
 we explain why boring is booming.

Plus, on St. Paddy’s Day, Wall Street tends to get lucky.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1680)

Amazon’s freaky drone patent, Earth’s biggest cannabis company (Canopy) falls 8%, and Walmart’s $288M “Sorcerer” bribe

Amazon’s freaky drone patent, Earth’s biggest cannabis company (Canopy) falls 8%, and Walmart’s $288M “Sorcerer” bribe

Canada’s Canopy Growth is the biggest cannabis producer in the world, but its latest numbers reveal it may have a pot demand problem. Walmart paid up a $288M bribery fine, but the management team has ...

24 Jun 201916min

Slack is now public, Netflix’s strategic reveal, and Apple’s trade war letter

Slack is now public, Netflix’s strategic reveal, and Apple’s trade war letter

Slack shares jumped 49% on their first day of trading, so we jumped into the company that thinks it’ll replace work email within 7 years. Netflix’s Adam Sandler and Jennifer Aniston movie set a person...

21 Jun 201915min

Grocery Outlet IPOs today, YouTube’s huge change, and Adobe reveals why Silicon Valley loves software

Grocery Outlet IPOs today, YouTube’s huge change, and Adobe reveals why Silicon Valley loves software

Grocery Outlet’s “WOW!” IPO (listen to the pod — you’ll see what we mean) is the convergence of two major retail trends. YouTube may be launching a separate version for kids and even disable its profi...

20 Jun 201913min

Facebook’s new cryptocurrency, Lululemon’s new #sweatlife selfcare shampoo, and Best Buy’s new FitnessTech strategy

Facebook’s new cryptocurrency, Lululemon’s new #sweatlife selfcare shampoo, and Best Buy’s new FitnessTech strategy

Facebook unveiled details of its new cryptocurrency, Libra (aka “ZuckBucks”), so we jump into the key details you need to know. Lululemon’s going hard into its #sweatlife lifestyle push by launching i...

19 Jun 201914min

Blue Apron’s reverse split, Domino’s self-driving minivan delivery, and Buzzfeed/VW union drama

Blue Apron’s reverse split, Domino’s self-driving minivan delivery, and Buzzfeed/VW union drama

Tech-focused Domino’s is unleashing a self-driving delivery minivan later this year. Meal kit pioneer Blue Apron’s shares jumped from 55-cents to over $8 because of a reverse stock split (we’ll break ...

18 Jun 201915min

Airbnb launches (crazy) “Adventures,” Chewy.com’s 60% IPO surge, and Verizon’s new “never forget” dongle strategy

Airbnb launches (crazy) “Adventures,” Chewy.com’s 60% IPO surge, and Verizon’s new “never forget” dongle strategy

Chewy.com’s IPO is based on the concept of “pet humanization,” but it’s showing how to beat Amazon. Airbnb’s insane new “Adventures” feature lets you book wild trips you probably didn’t realize were p...

17 Jun 201913min

Quibi’s the #1 disruptor in video, Fiverr surges 90% on IPO day, and HSBC’s Saudi Arabia risk/reward

Quibi’s the #1 disruptor in video, Fiverr surges 90% on IPO day, and HSBC’s Saudi Arabia risk/reward

Startup Quibi is launching as a fully mobile streaming app with $1B in funding, and we just got more details on what it’s working on (hint: the return of “Punk’d”). Gig economy website Fiverr surged 9...

14 Jun 201914min

Fortnite acquires Houseparty, Restoration Hardware’s rebel upscale strategy, and our “Unsexy Industry of the Day” is Crowdstrike’s IPO

Fortnite acquires Houseparty, Restoration Hardware’s rebel upscale strategy, and our “Unsexy Industry of the Day” is Crowdstrike’s IPO

Restoration Hardware (aka RH) surged 20% after its earnings for its new magazine strategy (the opposite of everyone else). Gaming legend Fortnite acquires Houseparty in a move that may redefine the fu...

13 Jun 201914min

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