New Research on Fossil Fuel Sponsored Content and Media Misleading Practices
Drilled21 Mar 2025

New Research on Fossil Fuel Sponsored Content and Media Misleading Practices

The fossil fuel industry has long shaped public perception through advertorials and sponsored content created by the media outlets themselves. These op-eds, slide shows and videos, and podcasts are produced by media outlets' internal brand studios, not their editorial staffs. But these services are explicitly marketed as a way to make corporate content mirror the editorial content in style and approach, and when it comes to fossil fuel advertisers it often directly contradicts what the editorial staff is reporting. In late 2023, we published a report detailing the many examples of this and delving into the peer-reviewed research that shows how misleading this practice is to readers. One of the researchers who has most contributed to this body of research is Boston University's Dr. Michelle Amazeen, who has published a new study looking at why this practice is particularly misleading on social media, and what media outlets might be able to do to make it less so.

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Episoder(259)

Welcome to The Propagandist

Welcome to The Propagandist

10 years ago, rural North Dakota became the hub of one of the largest Indigenous-led protests in decades, and one of the largest climate protests ever in U.S. history: Standing Rock. What started as a...

11 Aug 2min

Should we mess with nature? | Introducing How We Survive

Should we mess with nature? | Introducing How We Survive

The climate crisis is escalating. We have to decarbonize our economy, but we’re moving too slowly. So, what’s the backup plan? This season of “How We Survive” is about engineering nature: large-scale ...

14 Jul 23min

A Tipping Point

A Tipping Point

Treating climate solutions like an infinite money cheat might not be a great way to actually solve the problem, though it's sure to make plenty of "green" entrepreneurs rich. It makes sense that busin...

16 Jun 34min

The Saudi Arabia of Biofuels

The Saudi Arabia of Biofuels

With the sustainable aviation fuel industry set to explode, carbon capture has thrown the corn ethanol industry a lifeline...but what does another corn ethanol boom mean for everyone else? This season...

9 Jun 40min

Into the Amazon

Into the Amazon

Industrial agriculture has wrapped itself in a green cloak in Mato Grosso, promising jobs, money and endless opportunities, all in the name of "sustainability." But the good times are only happening f...

2 Jun 34min

The Brazilian Midwest

The Brazilian Midwest

Bruce's Brazilian business partners run the state of Mato Grosso and the town the company is headquartered in. So while he fights endless pushback to his pipeline project in Iowa, business in Brazil i...

26 Mai 26min

The Ethanol Kingpin of Iowa

The Ethanol Kingpin of Iowa

Bruce's venture in Brazil isn't the first time he tried to go global. What an earlier attempt tells us about him, his business, and what's ahead for both Iowa and "the Brazilian Midwest."This season i...

19 Mai 31min

The Carbon Gold Rush

The Carbon Gold Rush

As his American company Summit Carbon Solutions struggles with backlash to a carbon capture pipeline linking corn ethanol plants across the Midwest, Bruce Rastetter is not slowing down. Instead, he’s ...

12 Mai 26min

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