131: Tony Stillinger – Building a Sales Team

131: Tony Stillinger – Building a Sales Team

Guest: Tony Stillinger

Guest Bio:

I have been in the seal and gasket business for 37 years. I started off in production and quality, moving into sales in 1997. I quickly learned that to be successful in a sales role you needed to be self-motivated, competitive, reliable, and a great listener (2 ears > 1 mouth). I have had the privilege of working for a multi-billion-dollar giant in the industry to a small distributorship. I have found that sales leadership gives me great satisfaction. I love coaching and talking sales strategy with my team. I get more enjoyment from their success than my own. I guess you could say I view my success is tied to their success. My current position with ESP has been very satisfying because I was tasked with finding acquisitions, building a sales team, and guiding the team toward acquiring new business. I told one of my direct reports this morning that I don't see retirement in my future because I love what I do and the company I work for.

Key Points:

Background, Journey to Sales, and Path to Engineer Seal Products:

· Tony started in production and quality at Southern Rubber in Greensboro, NC, with a family connection and gained valuable product knowledge.

· Attended college at night while working, with the goal of transitioning into sales; found success despite being an introvert by focusing on listening to customers and solving their problems.

· Moved to Engineer Seal Products after helping them explore acquisitions in the Southeast; later, ESP acquired Southern Rubber, Tony's former employer.

Cold Calling and Prospecting:

· Cold calling is a primary strategy for new business acquisition, particularly in the Southeast region, where ESP had limited presence before the speaker joined.

· Post-COVID hybrid work schedules have made cold calling more challenging, but it has still led to valuable conversations and new accounts.

· Tony views cold calling as less common today, which gives their team an advantage in reaching decision-makers.

Sales Team Development and Coaching:

· Building a sales team from scratch required careful coaching and mentoring, particularly in managing the frustration of cold calling.

· The sales process can be slow and requires persistence. Tony compares sales to a baseball player, where even a 30-40% success rate is considered good.

· Coaching involves encouraging perseverance, trying different strategies, and using personal stories to motivate the team.

Hiring and Training Salespeople:

· When hiring, Tony looks for candidates with a "hunter mentality" and technical knowledge of the industry, understanding that the sales cycle is long-term.

· The interview process involves assessing candidates' daily routines, sales plans, and role-playing cold calls.

· Tony values networking to find potential candidates and looks for people willing to hunt for new business rather than manage existing accounts.

Mistakes in Hiring:

· Tony shared a past hiring mistake involving a candidate with the right skills but who had personal issues that impacted their work.

· The lesson learned was to inquire more about personal hobbies and interests during the hiring process, which may reveal potential red flags.

Overall Philosophy:

· Tony emphasizes the importance of caring for employees and helping them succeed, which adds to the satisfaction of leadership.

· Even though firing employees can be painful, it is sometimes necessary for the benefit of the company.

· Tony’s competitive nature and enjoyment of challenges drive their success in building teams and acquiring new business.

Guest Links:

https://www.linkedin.com/in/tonystillingermbasalesgrowth/

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

Episoder(150)

062: Doug C. Brown – CEO Sales Strategies

062: Doug C. Brown – CEO Sales Strategies

Guest: Doug C. Brown Guest Bio: Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He is the creator of the Top 1% Academy, where he trains on how to sell to buyers, whether they be CEOs, business owners, or entrepreneurs, and how to be in the top 1% of sales earners doing so. Guest Links: The Art and Science of Being a Nonstop 1% Earner in Sales www.ceosalesstrategies.com/1PE Contact: doug@ceosalesstrategies.com https://www.linkedin.com/in/dougbrown123/   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

25 Sep 202330min

061: Dan Fantasia- Sales Recruiting Above the Treeline

061: Dan Fantasia- Sales Recruiting Above the Treeline

Guest: Dan Fantasia   Guest Bio: Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,300 sales professionals. Dan has built a deep knowledge of what it takes to build and grow a top-producing business.   Guest Links: https://www.treelineinc.com/contact-us/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

18 Sep 202328min

060: Gene Plotkin – Managing Enterprise Sales

060: Gene Plotkin – Managing Enterprise Sales

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11 Sep 202338min

059: Jeff Goldberg – Become a Sales Pro

059: Jeff Goldberg – Become a Sales Pro

Guest: Jeff Goldberg   Guest Bio: Jeff Goldberg is a sales coach and trainer with almost 50 years of experience. He works with both individuals and organizations internationally to help them achieve measurable and sustainable sales increases. He's also the founder of The Sales Pro Network.   Guest Links: “Prospecting – It’s All About the Campaign”   In this video, sales trainer Jeff Goldberg discusses the reason to use a blended approach to your prospecting efforts. (Less than 5 minutes)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

4 Sep 202327min

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

Guest:  Wendy Weiss   Guest Bio: Wendy Weiss is the founder of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales. Clients include Avon Products, ADP, New York Life and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class. From warmups to rehearsals, she shows her clients how to perform at their best and close all the sales they need.   Guest Links: Watch Wendy’s Dance Video   Title: God Bless the Child Choreographer: Ginger Thatcher Title of Music & Artist Credits: Title of Music, God Bless the Child Artist, Annie Lennox Composer, Billie Holiday & Arthur Herzog, Jr. Dancer: Wendy Weiss   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

31 Jul 202330min

057: Doug Sandler – Nice Guy on Podcasting

057: Doug Sandler – Nice Guy on Podcasting

Guest: Doug Sandler   Guest Bio: Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 5 million times, in more than 175 countries.   Guest Links: www.TurnkeyPodcast.com/money    Books: Nice Guys Finish First  Imagine: 30 Days to A New You Nice Guys Finish First by Doug Sandler (2015)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

24 Jul 202333min

056: Barbara Spector – Make Smart Moves

056: Barbara Spector – Make Smart Moves

Guest: Barbara Spector    Guest Bio: Barbara Spector, Founder and CEO of SmartMoves, Inc., helps existing sales teams from industries as varied as banking, high technology, and building products to fully discover what is needed to grow sales by at least 17% or more. Since 1997, her company, Smart Moves Inc. has guided her clients to deploy a little-known but proven process that saves time, and money, and takes the guesswork out of how to drive reliable and escalating sales growth during the best or even the most challenging times. Barbara’s proven process helps executives and sales leaders uncover solutions that address all the unknowns which inhibit them from accelerating their top-line revenue, improving their mindset, and developing the right strategies and action plans. You and your listeners will enjoy her lively comments that awaken new ways of thinking about the most important asset in all companies—your top performing salespeople.   Guest Links: Learn the 9 sales mindsets that allow salespeople to close more deals:  http://theguide.vip  How to reach me:  vipchatwithbarb.com OR my website: smartmovesinc.com   AND a particular landing page relevant to our content today: https://www.smartmovesinc.com/sales-force-evaluation     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

17 Jul 202332min

055: Adam Houlahan – LinkedIn Strategist

055: Adam Houlahan – LinkedIn Strategist

Guest: Adam Houlahan   Guest Bio: Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global. He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering 5 times each year. He is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business.   Adam is also the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.  He believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to positively impact 12 million people in need and has surpassed 8 million impacts on the way to that target.      Guest Links: https://assessment.prominence.global/linkedin-productivity   Books: Influencer: The 9 step guide to becoming highly influential in any industry The Linkedin Playbook: Contacts to Customers. Engage>Connect>Convert The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert Influencer : The 9 step guide to becoming highly influential in any industry Social Media Secret Sauce: From 0 to 200,000 Followers in 1 Hour a Day INFLUENCER: The 9 Step Guide To Becoming Highly Influential In Any Industry Influencer: The 9 step guide to becoming highly influential in any industry 3rd 2023 Update ed. Edition   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

10 Jul 202330min

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