Andrew Parkinson, Plymouth Argyle CEO: ‘Hiring Rooney, Beating Liverpool, and Fighting for Championship Survival’ (Ep62)

This week, we take a look inside one of the most talked about clubs this season. From hiring Wayne Rooney as manager to knocking Liverpool out of the FA Cup, it’s been a crazy season for Plymouth and CEO Andrew Parkinson. Even more so when the club finds itself bottom of the championship fighting for survival. But this is a club that continually outperforms its budget, competing against teams with 6x bigger budgets, and that’s what we want to get into today. How do you build success in a football club when you can’t rely on money to win?

On today's show we discuss:

Economics of a Championship Team:

• How do Plymouth compare to their rivals when it comes to the financial resources at their disposal?
• What does a club in the bottom half of the table generate in revenue?
• How much can they afford to spend on player budgets?
• The importance of having multiple budgets for multiple scenarios: facing the relegation reality.
• How much can a Championship team earn from sponsorship?

Plymouth this Season:

• Hiring Wayne Rooney at the start of the season attracted a lot of attention; was it more than a PR move?
• …and what happens when you have to sack a manager?
• The competitive nature of the Championship and the importance of staying in the decision for both financial and player retention reasons
• The value beyond emotions of beating Liverpool and pushing Manchester City in the FA Cup

Improve the Business of Football:

• Why Plymouth are looking for investment and what they would be able to do with an additional capital injection.
• Developing a high performing and well supported women’s team is a priority, but should it be under the same banner as the men’s?
• Does the 3pm blackout help or hinder football across the pyramid?
• Can the club implement a media strategy to help support the profile and exposure of the club?
• Cracking America: capitalising on the pilgrims link with the US

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