How Add-On Services Are Changing the Legal Landscape
ILTA Voices5 Apr 2023

How Add-On Services Are Changing the Legal Landscape

Law firms are increasingly expanding their scope and advertising "add-on" services. How can attorneys make use of these to make themselves "stickier" to clients, and how can law firms promote these services in a way that conveys their increased importance to the overall client experience? In this podcast interview, the speakers discussed this and more. Questions Harriet will asked the speakers: • Tell us a bit about the evolution of NRF’s Legal Operations department: what was the intended purpose, and how does it interact with the larger business? • How can attorneys make use of this group (or others within the firm) to make themselves "stickier" to clients? • How is (or can) the firm promote these services in a way that conveys their increased importance to the overall client experience? Moderator: @Harriet Joubert-Vaklyes - Senior Project Manager - Legal Operations, CBRE Group Speakers: @Al Hounsell - Director - Strategic Innovation and Legal Design, Norton Rose Fulbright Canada Kathy Goodman - Practice Innovation & Knowledge Counsel, Paul Hastings (London) Recorded on 04-05-2023

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