Do You Want to Build a Podcast? Unraveling the Magic Behind ”Entertaining” Content

Your average end user now spends more time consuming and sharing educational entertainment than ever before.

From podcasts to film documentaries, there is a formula that keeps us coming back for more, and ensures the audience retains that information well enough to talk about it with everyone they know. How do we capture that spark in professional learning? As trainers and developers, how do we bring entertainment to education? What looks easier than it actually is, and what is far easier than it looks?

What kind of talent can help you create and execute that vision? In this session, learners will identify the educational fundamentals we see in this genre of entertainment, and then brainstorm opportunities to blend entertainment tactics into our learning strategy to make exciting podcasts.

Questions the moderator asked the speaker:

• We’d love to hear your origin story. [Insert what we know about them to show engagement with the panel.] What inspired you to create your current podcast series?
• Is there anything that surprised you along your journey?
• Many of our listeners work for legal organizations which have contemplated or actually implemented podcasts. What are some things to watch out for when building your first podcast?
• My guess is a newbie podcaster may see a decent level of interest in their early podcasts perhaps because of its’ novelty. However, the newbie may see some drop-off over time. What have you found to be successful ways to maintain audience engagement? Related, any tips on building your audience?
• Many law firms and other legal organizations have created their own podcasts. What have you found that makes your podcast a differentiator?
• I’ve heard of many podcasts bubbling up from within a law firm. As an example, BD has a podcast, Knowledge Management has one, and multiple partners have created one perhaps even in conjunction with partners at other law firms. Assuming there is value in coordinated efforts at a firm, do you have any recommendations for combining forces?
• I’ve heard of edutainment – the combination of education and entertainment. What have you learned from other podcasters or your own experience on blending the best of those worlds?
• Any practical tips generally – for example, have you found the best duration for a podcast (e.g., 20 minutes, 60 minutes)? Audio quality tips? Upside/downsides to inviting guests? Stick to only audio or sometimes include video?

Moderator: @Alejandro Vallellanes - Former Global Senior Manager of Research, Baker McKenzie

Speaker: @Greg Lambert - Chief Knowledge Services Officer, Jackson Walker L.L.P

Recorded on 06-28-2023