166. Building a transformational strategic partnership, with Megan Marsden and Natalie Wood

166. Building a transformational strategic partnership, with Megan Marsden and Natalie Wood

Building a transformational strategic partnership is not easy. But this example shows it can be done. And the reward in furthering your mission is so great, for many charities it is absolutely worth aiming high and developing even stronger relationships with the very few partners who can make the biggest difference.

In March 2024 Bowel Cancer UK launched a three-year partnership with Andrex, the UK’s leading toilet roll brand. This award-winning partnership is changing attitudes, as well as increasing awareness of the symptoms of the disease, on a huge scale.

The partnership is worth an extra £2.3m to the charity. This is on top of its ongoing presence, which raises awareness of symptoms on toilet roll packaging in 10 million homes in the UK.

In the show, Megan from Bowel Cancer UK and Natalie from Andrex share their perspectives on building an ambitious, win-win partnership whose positive effect is so much greater than either organisation could achieve on its own.

And they share tips and encouragement for other organisations that want to create their own win-win strategic partnerships.

Episoder(190)

185. Fundraising for a small charity, with Laura Harte

185. Fundraising for a small charity, with Laura Harte

Leading and raising funds for a small charity is demanding enough. The stakes get even higher when you need to raise a lot more money for a capital appeal.The Berin Centre is a small community charity...

23 Okt 202539min

184. Major Donor Fundraising - Success Secrets, with Debbie Johnson

184. Major Donor Fundraising - Success Secrets, with Debbie Johnson

Major Donors can make a huge difference to fundraising income, but fundraising with High Net Worth people can also be really challenging. Debbie Johnson has been making wonderful progress in her fundr...

29 Sep 202533min

183. Growing Community Fundraising, with Punyapriya Singh

183. Growing Community Fundraising, with Punyapriya Singh

Community fundraising is an invaluable income stream for many charities, both through income raised directly and all the value these relationships add in other fundraising areas.Punyapriya Singh is Se...

18 Sep 202524min

182. Fundraising with Trusts and Foundations – Success Secrets, with Atul Kumar

182. Fundraising with Trusts and Foundations – Success Secrets, with Atul Kumar

Fundraising with trusts and foundations has become ever more competitive recently.What can you do to increase your success rate with these funders? Atul is a curious and shrewd fundraiser who has spen...

8 Sep 202533min

181. Understanding Donors, with Amy Swart

181. Understanding Donors, with Amy Swart

Most fundraisers know how crucial it is to build genuine relationships with people who care about your cause. But doing it in practice can be far from easy! Amy Swart is a very experienced relationshi...

13 Aug 202530min

180. Books To Inspire Fundraisers, with Rob Woods and Ben Swart

180. Books To Inspire Fundraisers, with Rob Woods and Ben Swart

There are plenty of really good books specifically about fundraising. We’ve also found it invaluable for fundraisers to read well-written books on related subjects. But which ones are worth your time?...

28 Jul 202532min

179. How to change what’s not working, with Craig Linton

179. How to change what’s not working, with Craig Linton

How to change what’s not working. Sometimes in fundraising, things aren’t working, you feel overwhelmed, and you don’t know where to start. The excellent book Reset by Dan Heath is all about how to tu...

6 Jul 202534min

178. Growing your confidence to talk to supporters, with Ben Swart and Rob Woods

178. Growing your confidence to talk to supporters, with Ben Swart and Rob Woods

Growing your confidence to talk to supporters makes a big difference.What’s the key to increasing High Value Fundraising Income for your charity? Build stronger relationships with people who care abou...

16 Jun 202538min

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