Episode 80 - Marketing After Covid: What your consultancy should be focusing on

Today’s episode is a big milestone for the show, it’s episode 80 of Climb In Consulting! When I started the show three years ago I never expected it to achieve what it has. I originally started the show as a hobby, something to give back to the industry, something to learn from. I thought I'd get a couple of listeners – mainly being my family – and it would be mothballed after just a few episodes. Needless to say that wasn’t the case, and here we are 80 episodes later. I want to say a big thank you to you, my listeners, as without you the show would never have got to where it is today and it's because of you that I keep the show going. I love doing the podcast and my guests really enjoy it, but if there was no one listening, there'd be no point to it. As today is episode 80 I wanted to do something a little bit different and take a break from our usual interview format, to bring you a solo episode on a topic that myself and the team at Create Engage are getting a lot of questions on – What does marketing for consultancies look like ‘post-Covid’. As we slowly exit lockdown and go back to ‘normal life’ many consultancies are starting to think about what this means for their marketing. Will digital marketing disappear? Should I be cancelling my webinars and booking boxes at Twickenham instead? Will remote and flexible working impact my marketing strategy? In today’s episode I answer these questions and share the top four things that you’ll want to be focusing on for your post-Covid marketing strategy. In today’s episode I explain: - Why you need to be starting a podcast today and the hidden benefits it can bring to your consultancy. - Why webinars aren’t going anywhere fast and what you’re missing out on if you aren’t running regular webinars for your firm. - How email has helped our clients during Lockdown and the reasons you should be building it in to your marketing strategy post-Covid. - And the tiny change you can make to your digital marketing to dramatically improve lead generation. The consulting market is ever changing and that’s never been truer than it is today. Just as the world was turned on its head as the global pandemic started, we expect to see the same as we leave lockdown and your marketing has to respond accordingly. Whether you’re just starting out and want to know how you can set your new consultancy on the best path for success, or you’re a large boutique looking to refresh your marketing strategy, you’re going to get a lot from this one. Specific things discussed in the show Podcast: Episode 65 – Creating ROI generating marketing that delivers results – bit.ly/3mFGsRC Podcast: Episode 49 – How to create your own industry leading podcast – bit.ly/3t6a6BF Blog: Your Digital Marketing Framework – bit.ly/2PFsm6J eBook: The digital marketing secrets of the UKs fastest growing Management Consultancy- bit.ly/3myNTK3 eBook: No meetings? No problem: How to use marketing to grow your consultancy’s business development pipeline during the Coronavirus outbreak – bit.ly/3dOMafN