The AI for Sales Podcast13 Des 2020

Using AI To Break The Code To Sell By Buyer Type Using Buy-ology With Susan Younger

A lot of people think of AI as impersonal because they confuse it with automation, but true AI can, in many ways, enhance the humanness of humans themselves. This shows up powerfully in sales in the form of Buy-ology, a way of using AI to help sales professionals sell more effectively by categorizing people into buyer types based on their buying personalities. It is a bit more complicated than it sounds, but it does hold the promise of better productivity in sales. It’s certainly exciting to think about the possibility of accurately lining up the right lead to the right person at the right time. Listen in as Certified BANKCODE Trainer, Susan Younger explains how this works in this conversation with Chad Burmeister. Like Chad, Susan firmly believes in the potential of AI to bring humanity back into the workplace. You’ll shortly find out why.

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