Boost Reach By Following Intent Signals with Tukan Das

On this episode of the AI for Sales Podcast, Chad is joined by Tukan Das, co-founder and CEO of LeadSift. LeadSift is a Foundry company focused on delivering relevant leads to B2B tech companies by layering research-based intent from the public web.

Tukan shares how intent signals are being utilized by LeadSift and other intent providers to enable companies to scale B2B revenue. He explains how intent ties into the process of making a buying decision.

He gives insight into the difference in privacy concerns between the B2C and B2B when using AI. He also shares his interest in the concept of GPT-3 and expects it to be used more in the AI space in the next few years.

HIGHLIGHTS

• What is intent and how does LeadSift leverage it?
• Where AI plays a role in the process
• Privacy concerns in the use of AI in B2B
• The concept of GPT-3

QUOTES

Tukan: “Buyers are showing these signals of interest even before coming to me and filling out a form, so we need to get ahead of the game and predict when they start showing intent so that we can reach out to them with our sales and marketing message."

Tukan: “LeadSift would look at a whole bunch of different sources, or any intent provider would do that, and give you a ranked list of companies that they think are in-market to buy. Now, as the seller, you take that data and then you craft your message to reach out to them at the right time."

Tukan: “That's the beauty of it. You train a system and the system will statistically label data and it will say, 'hey, based on what you're telling me, this is what the trend looks like' and this is just for one of the trends. But yeah, without AI, we don't exist."

Learn more about Tukan and connect with him in the links below:

• LinkedIn: https://www.linkedin.com/in/tapajyotidas/
• Twitter: https://twitter.com/tdas
• Website: https://leadsift.com/

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