Leveraging Big Data and Analytics to Hire a Successful Sales Team with Ben Tagoe

In today's episode of The AI for Sales Podcast, Chad is joined by Benjamin “Ben” Tagoe, the owner and CEO of Objective Management Group (OMG), a company that helps businesses find and onboard top sales talent. With over 30 years of experience, OMG has worked with over 2 million salespeople and provides data-driven assessments to determine sales potential and fit.

Ben discusses how big data and analytics play a crucial role in hiring and building successful sales teams. OMG's assessments measure 21 core sales competencies, including the will to sell, sales DNA, and tactical skills. By using data and analytics, companies can make more informed hiring decisions and improve sales performance. Ben also highlights the importance of diversity, equity, and inclusion in the hiring process and how OMG's assessments can help eliminate bias and uncover talent in unexpected places.

QUOTES

"One of the things I'm really proud of is the fact that we can help companies unearth diamonds in the rough or talent in places where they are just not used to looking for talent." - Ben

"Using data and analytics in the hiring process can help eliminate bias and uncover talent in unexpected places." - Ben

Learn more about Kevin and connect with him in the links below:

LinkedIn: https://www.linkedin.com/in/btagoe/

Website: http://www.objectivemanagement.com

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The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.

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