App Marketing by App Masters5 Apr 2025

AI-Powered Subscription Growth

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.

With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.

We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.

You will discover:

✅ How AI is reshaping the consumer subscription industry

✅ Proven strategies to optimize growth, pricing, and retention using AI

✅ Key opportunities & challenges for consumer and prosumer AI businesses

Learn More about Phil Carter:

Website: https://www.philgcarter.com/

Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq

Substack: https://philgcarter.substack.com/

Maven Course: https://maven.com/philcarter/consumer-subscription-growth

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

Episoder(1061)

The Secrets to Web2App Growth (And the Risks Nobody Talks About)

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?In this episode, Igor Lyubimov, Founder & CEO of web2wa...

17 Okt 1h 12min

How Cal AI Scaled Influencer Marketing Without Killing Views

How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get ...

13 Okt 8min

How Reframe Scaled to $10M+ ARR

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful s...

10 Okt 1h 12min

This Breathing App Sold to Peloton for $2M

Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breat...

6 Okt 11min

AI and Growth in Regulated Markets

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and i...

3 Okt 1h 2min

How to Increase Organic Downloads Without Changing Keywords

Check out AppScreens:https://appscreens.com/?via=amCan you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that ...

29 Sep 16min

Cal AI’s Co-Founder Shares His App Growth Secrets

How do you go from $9 in your bank account to building and selling a company in just 15 months?In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fa...

26 Sep 1h 1min

The Viral App Idea Framework That Got Her 1M Users

Join the App Founders Community:https://appfounders.co/Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.In this video, she breaks down the exact viral app idea ...

22 Sep 8min