App Marketing by App Masters5 Apr 2025

AI-Powered Subscription Growth

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.

With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.

We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.

You will discover:

✅ How AI is reshaping the consumer subscription industry

✅ Proven strategies to optimize growth, pricing, and retention using AI

✅ Key opportunities & challenges for consumer and prosumer AI businesses

Learn More about Phil Carter:

Website: https://www.philgcarter.com/

Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq

Substack: https://philgcarter.substack.com/

Maven Course: https://maven.com/philcarter/consumer-subscription-growth

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Episoder(1053)

Live App Teardowns: App Growth Optimization

What happens when Steve puts a real app under the microscope?In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are ...

19 Sep 1h 19min

Paywall Strategy: How 2 Paywalls Tripled Trial Starts

Join the App Founders Community:https://appfounders.co/What happens when you show users 2 paywalls instead of 1?In this video, I break down a real-world paywall test that helped triple trial starts, f...

15 Sep 9min

How He Built an $800K ARR App Using Simple Strategies

What if you could build and launch an app without spending months worrying about retention, features, or a perfect product?In this episode, we’re joined by Chris Bick, founder of Bickster, who has bui...

12 Sep 1h 6min

Do This Before Running ANY Paid Social Media Marketing

Before you spend money on paid social media marketing, make sure your creative is ready to convert.In this video, Steve P. Young breaks down the most important step to take before launching paid ads o...

8 Sep 20min

B2B Strategies for a B2C App

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digi...

5 Sep 1h 15min

Best ASO Tools: Which One Has the Most Accurate Data?

Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real da...

1 Sep 9min

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

What if the best app idea isn’t in your head, but hidden in the App Store?In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football pla...

29 Aug 1h 20min

The UGC Marketing Playbook Behind 300M+ Monthly Views

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens...

25 Aug 16min