History 3: Coffee Catches Fire

History 3: Coffee Catches Fire

A hundred years ago one Brazilian man owned so many coffee trees he could fill every inch of a European country with them. But why does Brazil grow so much? And who is drinking these lakes of caffeine? In this third episode of A History of Coffee, Jonathan and James explore how industrialisation dramatically and permanently strips away Brazil’s forests, and why coffee becomes a part of the American dream. A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’. Stay tuned for the upcoming Instagram live session where we unpack how the British produced coffee in Sri Lanka, and why so many Indians die. Visit Jonathan’s Instagram (https://link.filterstories.org/37eMS3F) and Twitter (https://link.filterstories.org/3jNr9ou) & James’ Filter Stories Instagram (https://link.filterstories.org/2Mlkk0O) and Twitter (https://link.filterstories.org/3baTsJk) Help other people find the show by leaving a review on... Apple Podcasts: http://apple.co/3jY42aJ Castbox: https://link.filterstories.org/38sXdcH Read Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfU Future episodes are already out on the ‘A History of Coffee’ podcast channel: https://link.filterstories.org/2NArChO Coffee and brewing equipment featured in this episode: Marcelo Carvalho Ferraz, Boa Vista, Dom Viçoso. Roasted by Supremo (Germany): https://link.filterstories.org/37UW79u Comandante hand grinder: https://link.filterstories.org/3qmTSCN Sage electric grinder: https://link.filterstories.org/2Zf3NyC

Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.

Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.

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Episoder(87)

Producer Toolkit: Fermentation, Pt 3 — Is using yeast cheating? And who decides?

Producer Toolkit: Fermentation, Pt 3 — Is using yeast cheating? And who decides?

This episode explores why 30 cents a kilo is trivial for a large farm and unaffordable for a small one, the strange power imbalance that lets roasters define quality when nobody asks a winemaker what ...

24 Aug 32min

Producer Toolkit: Fermentation, Pt 2 — The case for avoiding exciting fermentations

Producer Toolkit: Fermentation, Pt 2 — The case for avoiding exciting fermentations

This episode explores why the specialty industry's obsession with exotic processing is a dangerous signal for farmers, five ways commercial microbes can make a farm more money, and what a well-run fer...

24 Aug 35min

Producer Toolkit: Fermentation, Pt 1 — Nature's lottery and coffee's 3,000-year lag

Producer Toolkit: Fermentation, Pt 1 — Nature's lottery and coffee's 3,000-year lag

This episode explores why coffee is only fifteen years into a fermentation revolution that wine and bread went through millennia ago, what's actually happening inside the tank when microbes multiply i...

24 Aug 22min

Producer Toolkit: Processing, Pt 3 - Critical instruments and poisoned rivers

Producer Toolkit: Processing, Pt 3 - Critical instruments and poisoned rivers

This episode explores how just a handful of cheap instruments can ensure quality is reproducible year-on-year, and the wastewater crisis poisoning rivers behind picture-perfect coffee farms. Part of T...

9 Aug 28min

Producer Toolkit: Processing, Pt 2 - Drying mistakes that ruin coffee quality

Producer Toolkit: Processing, Pt 2 - Drying mistakes that ruin coffee quality

This episode explores the simple drying mistakes that compromise months of careful work, and the low-cost fixes that protect a coffee's shelf life and flavour. Part of The Coffee Producer Toolkit, a s...

9 Aug 30min

Producer Toolkit: Processing, Pt 1 - Coffee rockstars and picking’s brutal economics

Producer Toolkit: Processing, Pt 1 - Coffee rockstars and picking’s brutal economics

This episode explores why chasing avant-garde processing before nailing the basics is a trap for most producers, the brutal economics behind selectively picking and ways to sort coffee cherries in the...

9 Aug 41min

Producer Toolkit: Farming, Pt 3 - Starved soils and vanishing labour

Producer Toolkit: Farming, Pt 3 - Starved soils and vanishing labour

This episode explores what plants really need from the soil beneath them, and the labour shortage forcing farms to rethink how the work gets done. Part of The Coffee Producer Toolkit, a series made in...

27 Jul 44min

Producer Toolkit: Farming, Pt 2 - Water crisis, risky genetics and cash flow crunch

Producer Toolkit: Farming, Pt 2 - Water crisis, risky genetics and cash flow crunch

This episode explores the growing water crisis in coffee farming, why farmers are drawn to risky coffee varieties and coffee farming's hidden cashflow traps. Part of The Coffee Producer Toolkit, a ser...

27 Jul 35min

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