Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Episoder(381)

The Beauty Health Co.’s Andrew Stanleick on building ‘a company, a culture and a brand’

The Beauty Health Co.’s Andrew Stanleick on building ‘a company, a culture and a brand’

When Andrew Stanleick left Coty in February to become president and CEO of The Beauty Health Co., the parent company of Hydrafacial, some in the beauty industry were surprised. Stanleick was responsib...

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Urban Skin Rx's Rachel Roff on how virality on TikTok 'forever changed our brand'

Urban Skin Rx's Rachel Roff on how virality on TikTok 'forever changed our brand'

Like many beauty entrepreneurs, Rachel Roff, founder and CEO of Urban Skin Rx, came up with the idea for her brand after a workplace epiphany. As a trained aesthetician, she discovered that the tried-...

25 Aug 202239min

Kate McLeod on bringing a baking background to beauty: 'The pastry chef in me came alive'

Kate McLeod on bringing a baking background to beauty: 'The pastry chef in me came alive'

The road from investment banking to baking to beauty isn’t obvious, but it's a circuitous career path that led Kate McLeod to launch her eponymous skin-care brand. “I was a trader at Goldman Sachs and...

18 Aug 202246min

D.S. & Durga founders on building their business: 'There are no rules'

D.S. & Durga founders on building their business: 'There are no rules'

The indie fragrance market has gained steam in recent years as newcomer perfume brands attempt to reinvigorate the industry. One brand that is getting it right is D.S. & Durga, founded by husband and ...

11 Aug 202242min

K18 co-founder Suveen Sahib on 'driving the future of the cosmetic industry'

K18 co-founder Suveen Sahib on 'driving the future of the cosmetic industry'

With roots in science and technology, Suveen Sahib, co-founder and CEO of K18, has been able to crack the code behind the science of hair. For Sahib, an understanding of the biology of hair was the mi...

4 Aug 202238min

Neen and Stila founder Jeanine Lobell: 'The bar was here, and I had to go here'

Neen and Stila founder Jeanine Lobell: 'The bar was here, and I had to go here'

Despite the bevy of beauty brands hitting the market, makeup artist and industry veteran Jeanine Lobell believes every creative has the right to do just that: create. "I don't mind that [beauty is] cr...

28 Jul 202237min

Ren's CEO Michelle Brett: 'Slow, healthy growth is the key'

Ren's CEO Michelle Brett: 'Slow, healthy growth is the key'

Michelle Brett started her career as a travel agent before landing in beauty and working for L'Occitane and Living Proof. She worked her way up the ranks until January 2022, when she was appointed CEO...

21 Jul 202241min

Guerlain chief sustainability officer Cécile Lochard: 'Collaboration is the new competition'

Guerlain chief sustainability officer Cécile Lochard: 'Collaboration is the new competition'

As sustainable products and packaging further cement themselves as top initiatives for beauty companies, luxury French fragrance brand Guerlain, owned by LVMH, is at the forefront of innovation. At th...

14 Jul 202239min

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