JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

Episoder(380)

Skyn Iceland founder Sarah Kugelman on surviving a break-up with Sephora and coming back stronger

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5 Des 201928min

Beach House Group founder Shaun Neff on celebrity-led brands: 'There's maybe 20 to 25 of these that can build a $100-$200 million business'

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Beach House Group has launched four companies in the last 12 months, including Millie Bobby Brown's Florence by Mills and Tracee Ellis Ross' Pattern Beauty. While it may seem fast and furious, when fo...

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Sakara Life's Whitney Tingle and Danielle DuBoise: 'Seamless is not looking out for your health'

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One nutritious meal doesn't mean a healthy diet, nor does going for something deep-fried once in a while mean you're will you be doomed. That's part of why Sakara Life, a meal and wellness delivery se...

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Beauty Pie founder Marcia Kilgore: 'We're telling everybody what cosmetics truly cost to make'

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Serial entrepreneur Marcia Kilgore has no trouble calling out ineffective or unfair practices in beauty. "When you buy a $99 cream, you're probably getting something that's worth about $6," said the B...

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Today, the Glossy Beauty Podcast turns 1. If you've been listening, you know that, every week, we speak with the people making change happen in the beauty and wellness industries. For this special ann...

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