Hybricon Games, TRT, Creator Growth and more with Austen Alexander.

Hybricon Games, TRT, Creator Growth and more with Austen Alexander.

Austen Alexander joins us to break down the rise of Hybricon Games, building real brand loyalty, and what's next.

We get into:
– How Hybricon is different from everything else out there
– What creators should know about growth (and burnout)
– Why he's open about TRT and life off-camera
– How community makes or breaks a movement

Join insightful podcast discussions about HYROX, DEKA, and The Deadly Dozen with athletes, event directors, and industry insiders. Stay tuned for engaging content about the dynamic world of fitness racing.

Connect & Support:

Follow today's guest: Austen Alexander | Hybricon Games

Support us through The Cup Of Coffee, and also through our 1st Phorm Link.

Have you checked out our new apparel sponsor – Wodlete

Check out Matt's favorite coffee alternative – Speedlabs.

Follow Hybrid Fitness Media on IG.

Episoder(287)

Peak HYROX? WFP Project 1, ATHX, and XTron

Peak HYROX? WFP Project 1, ATHX, and XTron

TOPICS • Holiday Not-So-Live catch-up with the crew • Backyard studio build progress and spending decisions • Home gym equipment tradeoffs and personal setups • World Fitness Project "Project One" wor...

30 Des 20251h 35min

Lauren Weeks/X Tron League and Finals

Lauren Weeks/X Tron League and Finals

I talked with Lauren Weeks about a viral clip that questioned a judging call and what actually happened on the floor. We broke down lunge standards, what judges are looking for, how yellow cards are c...

27 Des 20251h 4min

HYROX Fines. Are they fine? Plus HYROX New Points. Sweden Hotels.

HYROX Fines. Are they fine? Plus HYROX New Points. Sweden Hotels.

Topics • HYROX points system replacing time qualification • They sure are nice in Sweden • Race minimums, Majors, and access • Elite 15 media obligations and fines • Clarified penalties and appeals •...

23 Des 20251h 22min

Greyson Kilgore and Knowing When to Stop. Plus More Live From Anaheim.

Greyson Kilgore and Knowing When to Stop. Plus More Live From Anaheim.

Topics • Anaheim weekend fatigue and the familiar Day 3 emotional swing • HYROX recovery zones and why unmanned spaces are a problem • Judging consistency, warnings vs. penalties, and the "foot on th...

18 Des 20252h 3min

TRYKA & Moose - The Irish Fitness Race with Brian Lee and MomLifeRox with Samantha Faddis

TRYKA & Moose - The Irish Fitness Race with Brian Lee and MomLifeRox with Samantha Faddis

TOPICS • Why Brian started TRYKA and what the hybrid space was missing • Dublin TRYKA race weekends and the Portugal finale • TRYKA 500, family divisions, and company participation • Free affiliates, ...

11 Des 20251h 20min

Ugly Dave Addresses Tank Questions Head On.

Ugly Dave Addresses Tank Questions Head On.

Dave clarifies a couple of items that came up during last night's call regarding the DEKA World Championships and judging.

9 Des 202530min

DEKA World's 2025 Celebrations & Arguments

DEKA World's 2025 Celebrations & Arguments

Topics • When podiums should and should not change after the fact • Athlete responsibility to protest versus sport responsibility to enforce standards • Perception of favoritism toward "beloved elites...

9 Des 20251h 50min

LT Games Returns in 2026: What's Changing and What Stays the Same

LT Games Returns in 2026: What's Changing and What Stays the Same

LT Games has confirmed its return for April 25, 2026. This episode covers the updates to the format, the new digital rulebook, heat structure, judging standards, athlete staging, and how registration ...

4 Des 202537min

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