Hybricon Games, TRT, Creator Growth and more with Austen Alexander.

Hybricon Games, TRT, Creator Growth and more with Austen Alexander.

Austen Alexander joins us to break down the rise of Hybricon Games, building real brand loyalty, and what's next.

We get into:
– How Hybricon is different from everything else out there
– What creators should know about growth (and burnout)
– Why he's open about TRT and life off-camera
– How community makes or breaks a movement

Join insightful podcast discussions about HYROX, DEKA, and The Deadly Dozen with athletes, event directors, and industry insiders. Stay tuned for engaging content about the dynamic world of fitness racing.

Connect & Support:

Follow today's guest: Austen Alexander | Hybricon Games

Support us through The Cup Of Coffee, and also through our 1st Phorm Link.

Have you checked out our new apparel sponsor – Wodlete

Check out Matt's favorite coffee alternative – Speedlabs.

Follow Hybrid Fitness Media on IG.

Episoder(286)

HYROX Phoenix Preview

HYROX Phoenix Preview

Phoenix HYROX week kickoff and event buildup Accidental HYROX NYC date leak and calendar implications Elite points system breakdown including strength of field, carry in (dormant) points, and tiebreak...

27 Jan 1h 26min

HYROX Points System Explained with Kris Rugloski and Fahsy Fit

HYROX Points System Explained with Kris Rugloski and Fahsy Fit

Topics HYROX's new Elite 15 points system and why it replaces time-based qualification How points are earned, counted, and retroactively applied Why course variance made the old system unsustainabl...

22 Jan 57min

Should HYROX Say No More + KOTSK Episode 1 Review

Should HYROX Say No More + KOTSK Episode 1 Review

Topics  Garage gym setups and why home gyms win for hybrid athlete The HYROX Cruise pricing, capacity, and who it is really for bunq banking and whether race day perks are worth switching banks Surf ...

21 Jan 1h 52min

Welcome To Lindyland

Welcome To Lindyland

Cole Lindbergh has lived a life that sounds improbable. Amusement park folk hero, This American Life subject, air guitar champion, game show contestant, musician, podcaster, and relentless starter of ...

15 Jan 1h 25min

Is HYROX Filling A Gap Crossfit Left Behind with John Wooley

Is HYROX Filling A Gap Crossfit Left Behind with John Wooley

John Wooley returns to the show to unpack why fitness racing has taken off and why CrossFit never fully leaned into a format that was right in front of it. We talk about how HYROX filled a gap for eve...

8 Jan 1h 16min

HYROX Elite 15 Kits, Doubles Chaos, and the HYROX Cruise

HYROX Elite 15 Kits, Doubles Chaos, and the HYROX Cruise

Matt and Cheryl break down the latest HYROX developments, including the new Elite 15 plum and black kits, what that does for sponsors trying to match colors, and why HYROX giving athletes 24 hours to ...

7 Jan 1h 2min

Workout Confessions

Workout Confessions

Happy New Year. Let's try something new.

2 Jan 17min

Peak HYROX? WFP Project 1, ATHX, and XTron

Peak HYROX? WFP Project 1, ATHX, and XTron

TOPICS • Holiday Not-So-Live catch-up with the crew • Backyard studio build progress and spending decisions • Home gym equipment tradeoffs and personal setups • World Fitness Project "Project One" wor...

30 Des 20251h 35min

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