Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(971)

Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and ...

1 Sep 202210min

The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network

In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson Marino Edi...

30 Aug 202215min

The Future of Brand Safety & Suitability for Audio

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability component...

24 Aug 202244min

Podcast Ad Delivery: Make Better Sandwiches

Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds...

23 Aug 20226min

Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022

This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundl...

18 Aug 202212min

The Podcasting Problem Hiding in Plain Sight

Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W...

16 Aug 20228min

Podcast Quarterly Earnings & 6 Other Stories

This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope ...

11 Aug 20229min

How To Approach A Podcast Industry-Wide Education Initiative

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. ...

10 Aug 202237min