Do everything faster, and smarter - with Google's A2A
AI Today14 Apr 2025

Do everything faster, and smarter - with Google's A2A

Are your AI agents brilliant but lonely?

Do they operate in isolation, unable to tap into data and capabilities across your organisation, hindering your potential for true automation and growth?

Then get ready for a game-changer! In this episode, we delve into the Agent2Agent (A2A) Protocol, a groundbreaking open standard spearheaded by Google Cloud and backed by over 50 industry giants like Salesforce, Langchain, and SAP.

Discover how A2A is poised to revolutionise the way your AI agents collaborate, breaking down data walls and enabling seamless communication across diverse systems and vendors.

Imagine a future where your AI agents can:

  • Intelligently discover other specialised agents, understand their skills through "Agent Cards", and delegate tasks automatically – like a digital brain trust working for you.
  • Securely exchange information and coordinate actions to automate complex, end-to-end workflows that were previously impossible. Think streamlined hiring processes with agents handling everything from candidate sourcing to interview scheduling and background checks.
  • Boost productivity exponentially by enabling agents to team up and accomplish far more than they could individually, leading to unprecedented operational efficiency.
  • Lower your long-term costs by reducing the need for custom-built integrations and providing a standardised way to manage your entire agent ecosystem.
  • Unlock new levels of innovation by giving you the flexibility to combine agents from various providers, avoiding vendor lock-in and fostering a dynamic AI landscape.
  • Handle complex tasks and long-running processes with built-in support for status updates and real-time feedback, ensuring seamless automation of even your most intricate business operations.


We'll explore how A2A, built on familiar web standards like HTTP and JSON, provides a common language for your AI agents, and how it complements technologies like Anthropic's MCP to create a powerful foundation for the future of agentic AI.

This isn't just theory. We'll look at real-world examples and discuss how embracing A2A now can give your business a significant competitive edge, opening up new revenue streams and transforming your operational capabilities.

Don't let your AI agents remain isolated islands. Tune in to discover how the Agent2Agent Protocol can unlock their true collaborative power and pave the way for a more automated, efficient, and profitable future for your business!

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