Design Mind frogcast14 Mai 2024

Serving the Consumer Unconditionally

Most brands will tell you they put the customer first. But how far are they really willing to go? For instance, how many companies make consumer needs priority over the fiscal bottom line? How many brands would be willing to recommend a competitor's product if it served their customer's needs better? Probably not a lot. In our newest frog report, 'The New Terms of Engagement' we explore these tensions with our guests and report authors Bhavesh Unadkat, Vice President of Brand, Marketing and Content Services UK, frog, Kerry Lee, Director of Commerce and Customer Transformation UK, frog and Christopher Baird, Global Head of Loyalty. At a time of unconditional responsibility, where consumers care more than ever about their purchasing decisions and customer experiences, with an eye toward sustainability, inclusivity and purpose, companies may need to change the way they act and communicate to meet a consumer base looking for more meaning in their marketing and commerce interactions.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK)

Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-46-serving-the-consumer-unconditionally)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Senior Copyeditor, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(67)

Co-evolving with Physical AI

On this episode of the Design Mind frogcast, we’re exploring what happens when AI moves from the screen into the physical world. To take this leap, we’re joined by John Robins, Head of Physical AI at ...

4 Jun 24min

Live from Milan Design Week

On this episode of the Design Mind frogcast, we ask: how is the physicality of AI expanding into our lives? From eyewear to self-driving cars, AI-powered products of all sizes are increasingly making ...

21 Mai 41min

When Human Connection Meets AI

Today on our show, we welcome Jess Leitch, Head of frog North America, to talk about how design is evolving in an AI-shaped world. Jess also traces her transition from consulting to experimentation-le...

16 Apr 27min

Writing the Future of AI

On this episode of the Design Mind frogcast, we welcome Sheldon Pacotti, Technology Director in frog North America to talk using AI to create meaningful connections, the power of the parasocial and de...

19 Mar 23min

The Future of Customer Experience

Today on our show, Gagandeep Gadri, Managing Director, frog, joins us to discuss the future of customer experience. We examine the gap between what organizations believe they offer and what customers ...

5 Mar 26min

What Makes a Product Great?

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-f...

10 Des 202524min

Confronting AI's Prophecy

Today on our show, we’re joined by Thordur Arnason, a Vice President and Global Gen AI GTM Lead at Capgemini Invent. Thordur, a contributor to frog’s recent Futurescape report, is here to help us unde...

15 Apr 202526min

Engaging in Our Natural Language

On today’s episode of the Design Mind frogcast, we’re joined by Antonello Crimi, Head of Design on the West Coast, North America at frog, to talk about the shift from app-centric to language-centric t...

1 Apr 202527min