IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Episoder(974)

Super Spenders in Audio, Podcasters vs. Influencers, & More

Super Spenders in Audio, Podcasters vs. Influencers, & More

Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.Find links to every article mentioned an...

17 Mar 20254min

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.Find links to every article mentioned and the...

14 Mar 20259min

Podcasting 3.0

Podcasting 3.0

The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool. Written and nar...

13 Mar 202513min

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.Find links to every article ment...

13 Mar 20255min

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.Find links to every article me...

12 Mar 20254min

Content Creators x SXSW, Complications of True Crime, & More

Content Creators x SXSW, Complications of True Crime, & More

Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.Find links to every article mentioned and the full writ...

11 Mar 20255min

Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More

Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More

Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting.Find lin...

10 Mar 20255min

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every arti...

7 Mar 20259min

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