IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Episoder(975)

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every arti...

7 Mar 20259min

Podcasting @ SXSW, How to Use Surveys, & More

Podcasting @ SXSW, How to Use Surveys, & More

Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every article ...

6 Mar 20256min

Are Podcasters Influencers? AdOps Takes Center Stage, & More

Are Podcasters Influencers? AdOps Takes Center Stage, & More

Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook.Find links to eve...

5 Mar 20254min

The Three Most Important Statistics about News Podcast Listeners

The Three Most Important Statistics about News Podcast Listeners

Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a...

5 Mar 20256min

Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More

Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More

Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio.Find links to every article mentioned ...

4 Mar 20255min

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars.Find links to every article mentioned and the full wr...

3 Mar 20257min

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article men...

28 Feb 202510min

Australian Audio Performance, Updating YouTube's Midrolls, & More

Australian Audio Performance, Updating YouTube's Midrolls, & More

Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Find links to every article mentioned and the full wr...

27 Feb 20254min

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