#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

Episoder(506)

ExxonMobil Partnerships Deepen Customer Loyalty Efforts

ExxonMobil Partnerships Deepen Customer Loyalty Efforts

Send us a textTroy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest dire...

27 Jun 202217min

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Send us a textLoyalty360's Mark Johnson interviews Suman Mahalanabis and Padmashwini Raghunathan, TCS, to discuss the trends in customer loyalty and customer experience, and the changing industry land...

14 Jun 202223min

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Send us a textLoyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Mai 202216min

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Send us a textDoug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors.Loyalty360 CEO Mark Johnson ...

27 Mai 202221min

MGM Wagers Big on Non-Gaming Loyalty Members

MGM Wagers Big on Non-Gaming Loyalty Members

Send us a text Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also...

25 Mai 202225min

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Send us a textSabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation propert...

23 Mai 202219min

Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send us a textNathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative panc...

20 Mai 202219min

Ruby Tuesday Doesn’t Let Age Slow it Down

Ruby Tuesday Doesn’t Let Age Slow it Down

Send us a text Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part...

16 Mai 202218min

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