#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

Episoder(506)

Loyalty360 Loyalty Live | Bill Swift, Brierley

Loyalty360 Loyalty Live | Bill Swift, Brierley

Send us a textLoyalty360's Mark Johnson interviews Bill Swift, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

3 Mai 202226min

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Send us a textBryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark ...

27 Apr 202225min

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Send us a textLoyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Apr 202220min

Escaping to Paradise with Margaritaville Perks

Escaping to Paradise with Margaritaville Perks

Send us a textClaudia Infante is the Senior Vice-President of Revenue Strategy at Margaritaville, a global hospitality and lifestyle brand with headquarters in Orlando, Florida.Loyalty360 CEO Mark Joh...

13 Apr 202222min

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Send us a textChad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee.Loyalty360 CEO Mark Jo...

11 Apr 202219min

Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali

Loyalty360 Loyalty Live | Eugenia Blackstone, Iris Powered by Generali

Send us a textLoyalty360's Mark Johnson interviews Eugenia Blackstone, Iris Powered by Generali, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

5 Apr 202224min

Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series

Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series

Send us a text The Intesa Sanpaolo Reward loyalty program has undergone a deep revolution over the years, increasing strings to its bow with several engagement layers, gradually revamping its features...

31 Mar 202228min

Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment

Citizens Financial Banking Experience Survey Reveals Trends in Digital Banking a Sound Investment

Send us a text Beth Johnson is the Chief Experience Officer at Citizens Financial, a full-service national bank offering a broad range of retail and commercial banking products and services. Loyalty36...

31 Mar 202217min

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