#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Hallmark Delivers Smiles To Crown Rewards Members

Hallmark Delivers Smiles To Crown Rewards Members

Send us a textLindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related produ...

20 Aug 202129min

McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

Send us a textDanielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’...

17 Aug 202125min

Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

Send us a textJane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30...

10 Aug 202119min

AAA Northeast Focuses on the Person, Not the Vehicle

AAA Northeast Focuses on the Person, Not the Vehicle

Send us a textRahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode...

6 Aug 202127min

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

Send us a textGreg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states.He recently spoke with Loyalty360 CEO Mark Johnson a...

5 Aug 202128min

Celebrity Cruises Sets Sail on Improved Loyalty Program

Celebrity Cruises Sets Sail on Improved Loyalty Program

Send us a textAndrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents.Celebrity Cruises was the firs...

2 Aug 202131min

Loyalty360 Loyalty Live - Aaron Mclean, Stuzo

Loyalty360 Loyalty Live - Aaron Mclean, Stuzo

Send us a text Loyalty360's Mark Johnson interviews Aaron Mclean, Stuzo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts spea...

30 Jul 202120min

Loyalty360 Loyalty Live - Sumit Khandelwal, Xoxoday

Loyalty360 Loyalty Live - Sumit Khandelwal, Xoxoday

Send us a text Loyalty360's Mark Johnson interviews Sumit Khandelwal, Xoxoday, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hos...

27 Jul 202118min

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