#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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In Challenging Times, Air Canada’s Giveback Program Shines a Light

In Challenging Times, Air Canada’s Giveback Program Shines a Light

Send us a text Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air ...

8 Feb 202129min

How Canada’s SCENE Stays Relevant, Innovative, Loved

How Canada’s SCENE Stays Relevant, Innovative, Loved

Send us a text Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty p...

2 Feb 202132min

Donatos’ Revamped Loyalty Program Gets Personal

Donatos’ Revamped Loyalty Program Gets Personal

Send us a textErin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations i...

28 Jan 202118min

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Send us a textJodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the ...

25 Jan 202120min

Team Engagement is Key to The GIANT Company’s Loyalty Launch

Team Engagement is Key to The GIANT Company’s Loyalty Launch

Send us a text The GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and ...

20 Jan 202129min

Consumer Community Grows Veggies Made Great Brand

Consumer Community Grows Veggies Made Great Brand

Send us a textVeggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available ...

19 Jan 202124min

Domino’s Relies on Product Insurance to Build Customer Loyalty

Domino’s Relies on Product Insurance to Build Customer Loyalty

Send us a text Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strateg...

13 Jan 202110min

LEGO Goes After a Lifetime of Loyalty

LEGO Goes After a Lifetime of Loyalty

Send us a text Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a priva...

12 Jan 202126min

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