E245 - Matthew Trenhaile (re-release)
Business of Betting Podcast25 Apr 2025

E245 - Matthew Trenhaile (re-release)

We're bringing back one of our all-time most popular episodes for a special re-release!

Originally aired last year, this conversation with Matthew Trenhaile was a fan favorite. Matthew is one of the sharpest minds in the sports betting world, and his insights into exchanges, market making, and the future of the industry are as relevant today as they were then.

Hear them discuss:

02:41 – The Smarkets origin story, and why Jason thought an exchange was needed

08:59 – How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience

13:30 – The Betfair API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform

22:11 – The backstory of how Smarkets came to be its own market maker, and the challenges that came with that

29:49 – Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors

37:58 – The allure of pivoting to B2B for exchanges and syndicates

47:45 – The challenges of offering political betting markets

52:50 – Trading on Betfair in the early days

61:25 – What Matthew wants to be when he grows up

⚡️ Follow BoB on Twitter/X

⚡️ Watch BoB on Youtube

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.

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