The Tourism AI Podcast25 Apr 2025

#9 - Revolutionizing Indigenous Tourism with AI: Chatman Shaw’s Trailblazing Journey

Join Peter Pilarski, Founder of the Tourism AI Network, as he sits down with Chapman Shaw of Indigenous Tourism British Columbia to explore the intersection of artificial intelligence and Indigenous cultural stewardship. In this candid conversation, you’ll hear how Chapman is navigating his AI journey—from experimenting with AI note-taking tools to building a custom GPT trained on distinctions-based documentation for First Nations advocacy. They tackle crucial topics such as:

Ethical AI in Community Contexts: Best practices for introducing AI note-takers in meetings, ensuring transparency and respect for data sovereignty.
Capacity Building: How Indigenous Tourism BC teams are leveraging AI—from marketing content creation to automating meeting notes—to save hours each week.
Forensic AI Models: Chapman’s step-by-step approach to feeding cultural primers and calls to action into a custom GPT that preserves heritage, language, and governance protocols.
Policy & Trust: The distinction between cultural sharing and cultural sling, and why clear organizational policies are essential for building comfort and trust among knowledge keepers.

Whether you’re a tourism professional curious about AI or a community leader seeking to responsibly integrate emerging technologies, this episode offers practical insights and inspiring stories to guide your journey.

🔗 Resources & Next Steps

Join the Tourism AI Network community for exclusive webinars and peer support: https://tourismai.network/community
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