Ep5 This Week in Ecommerce: When to Start Paid Advertising? | Retail Recession & Apple's China Trouble

Ep5 This Week in Ecommerce: When to Start Paid Advertising? | Retail Recession & Apple's China Trouble

Welcome to This Week in Ecommerce, your go-to podcast for the latest news and insights in the online retail world. In episode 5, our hosts, Mal Chia and Paul Waddy dive deep into the following highlights: Retail Recession: ABS data reveals that the retail sector is technically in a retail recession. Retail employment has fallen, and sales have declined for three straight months. Mal and Paul discuss the implications and strategies for retailers in this challenging environment. Apple's Troubles in China: Apple's shares have fallen as China bans the use of iPhones by government officials. The hosts explore the reasons behind this move and the broader implications for Apple's revenue in China. When to Start Paid Advertising: A listener question from Kelly Montgomery prompts a discussion on when businesses should start using paid advertising on platforms like Facebook and Google. Mal and Paul provide valuable insights on the importance of product-market fit and organic growth before investing in ads.

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#ecommerceagency #ecommerce #ecommercemarketing #ecommerceaustralia #ecommercebrand

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Episoder(156)

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Sep 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Aug 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Aug 24min

The IP Survives, The Customers Don't: Inside Stax's Rescue

The IP Survives, The Customers Don't: Inside Stax's Rescue

Mal's calling in from a Bali sunrise mid-reset before Q4 hits — squirrels, banana trees, the lot — while Alex is back in Adelaide mopping up after cars got swept down a creek in the weekend's flash fl...

12 Aug 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

This week Mal's flying solo — Alex is out, so it's just opinions, no pushback. It's a mixed bag: a couple of quick cost-and-consequence stories, then three deep dives that all circle the same question...

5 Aug 20min

Kogan Gets Caught Comparing Itself to Itself

Kogan Gets Caught Comparing Itself to Itself

Mal and Alex are back this week still hoarse from two big days on the podcast stage at Online Retailer and the ORIAS — congrats to The Iconic on a first-time Online Retailer of the Year win, and to Be...

29 Jul 21min

They Took Your Money and Told You to Call Your Bank

They Took Your Money and Told You to Call Your Bank

It's bloody freezing, we're one week out from Online Retailer in Sydney (expect an impromptu Qantas Lounge recording), and before the conference chaos kicks off we've got a genuinely grim week of reta...

14 Jul 19min

Betts, Stax, Depop's Fee War & the Accent Group Takeover

Betts, Stax, Depop's Fee War & the Accent Group Takeover

We're on the other side of EOFY and into the thick of H2 — and Australian retail served up one of its messiest weeks in a while. Two heritage-adjacent brands hit crisis on the very same day, a resale ...

7 Jul 19min

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