Ep13 This Week in Ecommerce: Google's Core Update, the Power of SEO & Crocs Hit $1.24B in Global Sales

Ep13 This Week in Ecommerce: Google's Core Update, the Power of SEO & Crocs Hit $1.24B in Global Sales

Welcome to This Week in Ecommerce, your go-to podcast for the latest news and insights in the online retail world. In this episode, Mal and Paul discuss three major stories that have been making waves: 1. Crocs' Remarkable Success: Crocs, the iconic footwear brand, has been making headlines with its increase in sales. They recently reported their highest global sales ever which is increasing by 11.6% year on year to $1.24 billion, and APAC region sales surging by 26.5% to $272 million. Discover how Crocs transformed into a cultural icon and what contributed to their growth. 2. Black Friday Insights: As the Black Friday season kicks off, Mal & Paul share their observations on the increasing trend of brands starting their Black Friday sales early. They discuss the pros and cons of this strategy and offer advice on how to stand out in a crowded marketplace. 3. Google's Core Update and the Power of SEO: They break down Google's latest core update, highlighting the search engine's commitment to delivering the most relevant and helpful content to users. He explains how the update emphasizes the importance of creating content that provides value to your audience. Tune in to gain valuable insights, stay informed, and engage with the evolving landscape of ecommerce!

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Episoder(156)

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

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1 Sep 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

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26 Aug 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Aug 24min

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The IP Survives, The Customers Don't: Inside Stax's Rescue

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12 Aug 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

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5 Aug 20min

Kogan Gets Caught Comparing Itself to Itself

Kogan Gets Caught Comparing Itself to Itself

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29 Jul 21min

They Took Your Money and Told You to Call Your Bank

They Took Your Money and Told You to Call Your Bank

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14 Jul 19min

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7 Jul 19min

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