The Spending Paradox: High Ad Spend, Lower Returns, and Industry Shake-Ups

The Spending Paradox: High Ad Spend, Lower Returns, and Industry Shake-Ups

In this special in-person recording of This Week in Ecommerce, episode 42, hosts Mal Chia and Paul Waddy navigate the latest ecommerce news with their signature blend of insight and humour. Recorded at the Work It Spaces studio in Alexandria, the duo dive into the complexities of online ad spending, the resilience of certain market sectors, and the latest on industry heavyweights.


  • Online Ad Spending vs. Revenue: Discover why businesses are spending more on ads but seeing less return and the critical need for efficiency in tough times.

  • Booktopia’s Turbulent Times: Uncover the challenges facing Booktopia as Tony Nash returns amidst mass layoffs and financial struggles.

  • Glossier's Australian Launch: Learn how Glossier's entry into Mecca stores can revolutionise their DTC strategy and what it means for the beauty industry.

  • South Australia's Stamp Duty Decision: Explore the potential unintended consequences of scrapping stamp duty for new home buyers and its broader economic impact.

Join Mal and Paul as they dissect these stories with the expertise and banter that make This Week in Ecommerce a must-listen for anyone in the retail and ecommerce space.


Follow Mal LinkedIn: https://www.linkedin.com/in/malchia/ Website: malchia.com


Follow Paul LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/ Website: learnecommerce.com


Follow Ecom Nation LinkedIn: https://www.linkedin.com/company/ecom-nation/ Website: ecomnation.com.au


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Episoder(156)

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

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1 Sep 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

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26 Aug 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Aug 24min

The IP Survives, The Customers Don't: Inside Stax's Rescue

The IP Survives, The Customers Don't: Inside Stax's Rescue

Mal's calling in from a Bali sunrise mid-reset before Q4 hits — squirrels, banana trees, the lot — while Alex is back in Adelaide mopping up after cars got swept down a creek in the weekend's flash fl...

12 Aug 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

This week Mal's flying solo — Alex is out, so it's just opinions, no pushback. It's a mixed bag: a couple of quick cost-and-consequence stories, then three deep dives that all circle the same question...

5 Aug 20min

Kogan Gets Caught Comparing Itself to Itself

Kogan Gets Caught Comparing Itself to Itself

Mal and Alex are back this week still hoarse from two big days on the podcast stage at Online Retailer and the ORIAS — congrats to The Iconic on a first-time Online Retailer of the Year win, and to Be...

29 Jul 21min

They Took Your Money and Told You to Call Your Bank

They Took Your Money and Told You to Call Your Bank

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14 Jul 19min

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Betts, Stax, Depop's Fee War & the Accent Group Takeover

We're on the other side of EOFY and into the thick of H2 — and Australian retail served up one of its messiest weeks in a while. Two heritage-adjacent brands hit crisis on the very same day, a resale ...

7 Jul 19min

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