This Week In Ecommerce8 Okt 2024

Step One's Surge, Kmart's Fashion Disruption, and Lululemon's Wellbeing Burnout

In this solo episode of This Week In Ecommerce, Mal keeps the wheels turning while Paul celebrates his birthday. As we approach Black Friday, Mal dives into some of the biggest retail stories of the week – from soaring stocks to surprising wellness trends.

This Week's Highlights:

Step One's Stellar Rise: Step One, the Aussie underwear brand, has been on a meteoric rise, with its stock doubling over the last year. Mal breaks down why the founder sold a chunk of shares and why this doesn’t spell trouble – it might just mean enjoying the fruits of hard work!
Mosaic Brands’ Big Moves: After being in the spotlight for some time, Mosaic Brands is making strategic cuts. Five brands are being wound down to focus on core performers like Katie’s and Rivers. The kicker? Kmart’s success in affordable fashion is one of the driving factors behind Mosaic’s restructuring. Is Kmart the quiet disruptor we didn’t see coming?
Lululemon's Wellbeing Report: Lululemon's Global Wellness Report unveils a surprising trend – we’re more obsessed with wellbeing than ever, but it’s making us feel worse! Mal discusses the rise of wellbeing burnout, particularly in Australia, and what brands can do to genuinely help their customers feel better in a world full of conflicting information and societal pressures.

Plus:

Tips on how brands can distinguish themselves in a crowded market.
The importance of creating community and simplifying messaging for customers overwhelmed by wellness trends.
A sneak peek into Mal’s upcoming appearance at SXSW Sydney.

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Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

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LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au

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