Musicality Now23 Okt 2019

208: Making Music Books More Musical, with Joseph Alexander

Today we're speaking with Joseph Alexander, the man behind Fundamental Changes, the leading publisher of guitar books on Amazon with over 100 titles in their catalogue and over 150,000 copies sold last year.

Joseph's own backstory is a really interesting one and reveals some great insights about learning effectively in the modern era, whether self-taught or with a teacher. Fundamental Changes has been leveraging the dramatically changing landscape in the world of book publishing to provide exciting new opportunities for students - and potential authors!

In this conversation we talk about:

• The three factors that helped Joseph go from struggling in learning music to really enjoying and improving consistently.

• The specific advantages a modern indie publisher has over traditional book publishers and how that helps authors and students alike.

• What their publishing process looks like when they work with a musician or music educator who has something interesting to say - and how different that is from the status quo in the publishing industry.

If you've ever wondered how a music book comes to be, or whether learning from a print book or ebook can really match up against in-person lessons or YouTube videos - you won't want to miss this one.

Fundamental Changes are currently seeking new authors - if you're a musician or music educator with something interesting to share, be sure to get in touch via the contact form on the Fundamental Changes website!

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Full Show Notes and Transcript: Episode 208

Links and Resources

• Musicality Now - Welcome to the Musicality Podcast!

• Fundamental Changes

• Musicality Now - From Mechanics to Organics, with Bradley Sowash

• Musicality Now - Nature, Nurture, and your Duvet of Music, with Robert Emery

• Musicality Now - A Simple Tip for Indecision and Analysis-Paralysis

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