Optimising your posts & engagement

Optimising your posts & engagement

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message;

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(481)

449. Genuine Connections, Lasting Impact

449. Genuine Connections, Lasting Impact

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts … you can be a LinkedIn™️ superuser!Bu...

12 Okt 20241h 8min

448. The new video feed criteria

448. The new video feed criteria

"It must be less than 60 secs""You don't want Likes""LinkedIn™️ favour advice/helpful videos""A headline is essential"There is lots of well meant advice out there about how to get your videos featured...

23 Sep 20241h

447. Overthinking Content

447. Overthinking Content

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it."This came from a delegate on a course I delivered rece...

7 Sep 202450min

446. Why do you post?

446. Why do you post?

Serious question: why do you do it? What are your objectives and are you achieving them?This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the ...

31 Aug 20241h 3min

445. Podders 'Exposed'

445. Podders 'Exposed'

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their cont...

24 Aug 202450min

444. Proactive vs Inbound Business Development Strategies

444. Proactive vs Inbound Business Development Strategies

Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream hereAlso the post of the week can be view...

17 Aug 20241h 2min

443. LinkedIn™️ Q&A

443. LinkedIn™️ Q&A

This week I answer 3 questions about:Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode:Collaborative articles The problem and prevalence of misinfor...

10 Aug 20241h 4min

442. Interesting People - John Espirian

442. Interesting People - John Espirian

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY...

3 Aug 202458min

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